Physical Sciences and Mathematics Commons^™

A Consumer's Guide To Greenwashing, Katie Fowler

Marketing Undergraduate Honors Theses

Over the past 37 years since the term greenwashing was coined, there have been sparse attempts to regulate this deceptive environmental marketing. The Federal Trade Commission (FTC) created its Guides for the Use of Environmental Marketing Claims, also known as the Green Guides, in 1992. The Guides have been revised on three separate occasions – 1996, 1998, and 2012 – in an attempt to remain relevant with the proliferation of environmental marketing claims and trends. However, the Guides were created as interpretive rules that do not give the FTC the authority to enforce the regulations unless they can prove that …

Subterraneans: A Regional Earth Dwelling For Comfort And Beauty, Isaak Benchoff

Architecture Undergraduate Honors Theses

Subterraneans is a study of an affordable, self-sufficient, sustainable, and dignified housing prototype for the region of Northwest Arkansas. It is a design process investigation based on the ideas of turning a local, sustainable material into affordable homes that can be built within a community of people sharing land and resources. The homes would utilize as many natural materials as possible to minimize the impact on the Earth and the cost to the owners.

Research looked at many different vernacular building precedents as well as the work done by contemporary design firms in the area of economical, low-impact, and passively …

Potential Control Of Invasive Mesquite Through Improving The Consumer’S Understanding Of Liquid Smoke Applications., Seth W. Ellsworth

Graduate Theses and Dissertations

Mesquite trees continue to invade forests and range lands in many countries across the world. The cost to remove these trees is staggering. In Texas, landowners spent $25 million over a 10- year period to clear 300,000 ha of mesquite trees, a fraction of the 22 million ha of Texas land affected by this invasion. Estimates are that the mesquite continues to negatively impact one to two percent of additional land in selected counties each year in Texas. However, the problem is not unique to Texas, but rather to the 44 species of mesquite trees, belonging to the genus Prosopis …