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Full-Text Articles in Physical Sciences and Mathematics
The Graffiti Solution, J. Scott Armstrong
The Graffiti Solution, J. Scott Armstrong
J. Scott Armstrong
Graffiti is regarded by many as a blight on our cities because it contributes to visual pollution. City governments spend vast sums in an effort to clean the ubiquitous graffiti from urban walls. I suggest that the "cleansing strategy" is an expensive, ineffective way of dealing with the problem; well-known management techniques can solve the problem more efficiently.
Bafflegab Pays, J. Scott Armstrong
Bafflegab Pays, J. Scott Armstrong
J. Scott Armstrong
"If you can't convince them, confuse them." Simply put, this is the advice that J. Scott Armstrong, a marketing professor at the Wharton School, coolly gives his fellow academics these days. It is based on his studies confirming what he calls the Dr. Fox hypothesis: "An unintelligible communication from a legitimate source in the recipient's area of expertise will increase the recipient's rating of the author's competence."