Physical Sciences and Mathematics Commons^™

Why We Don’T Really Know What "Statistical Significance" Means: A Major Educational Failure, Raymond Hubbard, J. Scott Armstrong

J. Scott Armstrong

The Neyman-Pearson theory of hypothesis testing, with the Type I error rate, α, as the significance level, is widely regarded as statistical testing orthodoxy. Fisher’s model of significance testing, where the evidential p value denotes the level of significance, nevertheless dominates statistical testing practice. This paradox has occurred because these two incompatible theories of classical statistical testing have been anonymously mixed together, creating the false impression of a single, coherent model of statistical inference. We show that this hybrid approach to testing, with its misleading p &#; α statistical significance criterion, is common in marketing research textbooks, as well as …