Physical Sciences and Mathematics Commons^™

Identification Of Influential Social Networkers, Magdalini Eirinaki, S. P. Singh Monga, S. Sundaram

Magdalini Eirinaki

Online social networking is deeply interleaved in today's lifestyle. People come together and build communities to share thoughts, offer suggestions, exchange information, ideas, and opinions. Moreover, social networks often serve as platforms for information dissemination and product placement or promotion through viral marketing. The success rate in this type of marketing could be increased by targeting specific individuals, called 'influential users', having the largest possible reach within an online community. In this paper, we present a method aiming at identifying the influential users within an online social networking application. We introduce ProfileRank, a metric that uses popularity and activity characteristics …