Physical Sciences and Mathematics Commons^™

Environmental Activism: Pro-Environmental Behavior, Consumerism, And Environmental Justice, Kaden Uribe, April Chapman-Ludwig

DU Undergraduate Research Journal Archive

This literature review examines established research on the concept of pro-environmental behaviors (PEB) and its subsects: activism and consumerism. There are competing opinions regarding the salience of pro-environmental activist behavior. This dichotomy is characterized by the role of social media, which can be simultaneously used for performative identity signaling and as a platform to facilitate global collective activism. The research shows a stark contrast between pro-environmental activism and pro-environmental consumerism, with the former acknowledging historical injustices and addressing the social, economic, and environmental disparities created by neo-liberal policies designed with the purpose of profit extraction at the expense of marginalized …