Physical Sciences and Mathematics Commons^™

Happy Toilet: A Social Analytics Approach To The Study Of Public Toilet Cleanliness, Eugene W. J. Choy, Winston M. K. Ho, Xiaohang Li, Ragini Verma, Li Jin Sim, Kyong Jin Shim

Research Collection School Of Computing and Information Systems

This study presents a social analytics approach to the study of public toilet cleanliness in Singapore. From popular social media platforms, our system automatically gathers and analyzes relevant public posts that mention about toilet cleanliness in highly frequented locations across the Singapore island - from busy shopping malls to food 'hawker' centers.

Predicting Audience Engagement Across Social Media Platforms In The News Domain, Kholoud Khalil Aldous, Jisun An, Bernard J. Jansen

Research Collection School Of Computing and Information Systems

We analyze cross-platform factors for posts on both single and multiple social media platforms for numerous news outlets to better predict audience engagement, precisely the number of likes and comments. We collect 676,779 social media posts from 53 news outlets during eight months on four social media platforms (Facebook, Instagram, Twitter, and YouTube), along with the associated comments (more than 31 million) and the number of likes (more than 840 million). We develop a framework for predicting the audience engagement based on both linguistic features of the post and social media platform factors. Among other findings, results show that content …

Analysis Of Flickr, Snapchat, And Twitter Use For The Modeling Of Visitor Activity In Florida State Parks, Hartwig H. Hochmair, Levente Juhasz

Levente Juhasz

Spatio-temporal information attached to social media posts allows analysts to study human activity and travel behavior. This study analyzes contribution patterns to the Flickr, Snapchat, and Twitter platforms in over 100 state parks in Central and Northern Florida. The first part of the study correlates monthly visitor count data with the number of Flickr images, snaps, or tweets, contributed within the park areas. It provides insight into the suitability of these different social media platforms to be used as a proxy for the prediction of visitor numbers in state parks. The second part of the study analyzes the spatial distribution …

Evaluating Vulnerability To Fake News In Social Networks: A Community Health Assessment Model, Bhavtosh Rath, Wei Gao, Jaideep Srivastava

Research Collection School Of Computing and Information Systems

Understanding the spread of false information in social networks has gained a lot of recent attention. In this paper, we explore the role community structures play in determining how people get exposed to fake news. Inspired by approaches in epidemiology, we propose a novel Community Health Assessment model, whose goal is to understand the vulnerability of communities to fake news spread. We define the concepts of neighbor, boundary and core nodes of a community and propose appropriate metrics to quantify the vulnerability of nodes (individual-level) and communities (group-level) to spreading fake news. We evaluate our model on communities identified using …

A Multimodal Approach To Sarcasm Detection On Social Media, Dipto Das

MSU Graduate Theses

In recent times, a major share of human communication takes place online. The main reason being the ease of communication on social networking sites (SNSs). Due to the variety and large number of users, SNSs have drawn the attention of the computer science (CS) community, particularly the affective computing (also known as emotional AI), information retrieval, natural language processing, and data mining groups. Researchers are trying to make computers understand the nuances of human communication including sentiment and sarcasm. Emotion or sentiment detection requires more insights about the communication than it does for factual information retrieval. Sarcasm detection is particularly …

Analysis Of Flickr, Snapchat, And Twitter Use For The Modeling Of Visitor Activity In Florida State Parks, Hartwig H. Hochmair, Levente Juhasz

GIS Center

Spatio-temporal information attached to social media posts allows analysts to study human activity and travel behavior. This study analyzes contribution patterns to the Flickr, Snapchat, and Twitter platforms in over 100 state parks in Central and Northern Florida. The first part of the study correlates monthly visitor count data with the number of Flickr images, snaps, or tweets, contributed within the park areas. It provides insight into the suitability of these different social media platforms to be used as a proxy for the prediction of visitor numbers in state parks. The second part of the study analyzes the spatial distribution …

View, Like, Comment, Post: Analyzing User Engagement By Topic At 4 Levels Across 5 Social Media Platforms For 53 News Organizations, Kholoud K. Aldous, Jisun An, Bernard J. Jansen

Research Collection School Of Computing and Information Systems

We evaluate the effects of the topics of social media posts on audiences across five social media platforms (i.e., Facebook, Instagram, Twitter, YouTube, and Reddit) at four levels of user engagement. We collected 3,163,373 social posts from 53 news organizations across five platforms during an 8month period. We analyzed the differences in news organization platform strategies by focusing on topic variations by organization and the corresponding effect on user engagement at four levels. Findings show that topic distribution varies by platform, although there are some topics that are popular across most platforms. User engagement levels vary both by topics and …

Worcester Chamber Of Commerce: Recruiting Minority Business Owners, Ryan Dimaria, Alexander Hull, Xikun Lu, Haopeng Wang, Jiacheng Hou, Danning Zhao

School of Professional Studies

Our capstone project was to help the Worcester Regional Chamber of Commerce identify how to re-frame their marketing so it would be appealing to immigrant and minority owned businesses. Based on interviews and external research, our group was able to create a tangible and resourceful data set that provided justified recommendations and ideas on how the Chamber could make adjustments to their marketing plan to attract more businesses of this particular demographic in the city of Worcester. By implementing these recommendations, we believe the Chamber has the opportunity to create a more diverse group of Chamber members, add value to …

The Global Disinformation Order: 2019 Global Inventory Of Organised Social Media Manipulation, Samantha Bradshaw, Philip N. Howard

Copyright, Fair Use, Scholarly Communication, etc.

Executive Summary

Over the past three years, we have monitored the global organization of social media manipulation by governments and political parties. Our 2019 report analyses the trends of computational propaganda and the evolving tools, capacities, strategies, and resources.

1. Evidence of organized social media manipulation campaigns which have taken place in 70 countries, up from 48 countries in 2018 and 28 countries in 2017. In each country, there is at least one political party or government agency using social media to shape public attitudes domestically.

2.Social media has become co-opted by many authoritarian regimes. In 26 countries, computational propaganda …