Physical Sciences and Mathematics Commons^™

Social Network Analysis On Wisconsin Archival Facebook Community, Jennifer Stevenson

Theses and Dissertations

The purpose of this study was to understand how Wisconsin archives are using Facebook (Wisconson archives Facebook community, WAFC). Few archive studies use quantitative measurements to draw conclusions from social media application use. Quantitative data is needed in order to identify the various ways that social media is being used in an archive. Without the data behind the assumptions, it is impossible to improve service and outreach to the archive users. This study proposed a mixed methods approach to aid in the process, using social network analysis, inferential statistics and thematic analysis. This study measured the effects of implementation of …