Physical Sciences and Mathematics Commons^™

Resale Hdb Price Prediction Considering Covid-19 Through Sentiment Analysis, Srinaath Anbu Durai, Zhaoxia Wang

Research Collection School Of Computing and Information Systems

Twitter sentiment has been used as a predictor to predict price values or trends in both the stock market and housing market. The pioneering works in this stream of research drew upon works in behavioural economics to show that sentiment or emotions impact economic decisions. Latest works in this stream focus on the algorithm used as opposed to the data used. A literature review of works in this stream through the lens of data used shows that there is a paucity of work that considers the impact of sentiments caused due to an external factor on either the stock or …

Provenance: An Intermediary-Free Solution For Digital Content Verification, Bilal Yousuf, M. Atif Qureshi, Brendan Spillane, Gary Munnelly, Oisin Carroll, Matthew Runswick, Kirsty Park, Eileen Culloty, Owen Conlan, Jane Suiter

Articles

The threat posed by misinformation and disinformation is one of the defining challenges of the 21st century. Provenance is designed to help combat this threat by warning users when the content they are looking at may be misinformation or disinformation. It is also designed to improve media literacy among its users and ultimately reduce susceptibility to the threat among vulnerable groups within society. The Provenance browser plugin checks the content that users see on the Internet and social media and provides warnings in their browser or social media feed. Unlike similar plugins, which require human experts to provide evaluations and …

Identifying And Characterizing Alternative News Media On Facebook, Samuel S. Guimaraes, Julia C. S. Reis, Lucas Lima, Filipe N. Ribeiro, Marisa Vasconcelos, Jisun An, Haewoon Kwak, Fabricio Benevenuto

Research Collection School Of Computing and Information Systems

As Internet users increasingly rely on social media sites to receive news, they are faced with a bewildering number of news media choices. For example, thousands of Facebook pages today are registered and categorized as some form of news media outlets. This situation boosted the so-called independent journalism, also known as alternative news media. Identifying and characterizing all the news pages that play an important role in news dissemination is key for understanding the news ecosystems of a country. In this work, we propose a graph-based semi-supervised method to measure the political bias of pages on most countries and show …

Business Practice Of Social Media - Platform And Customer Service Adoption, Shujing Sun, Yang Gao, Huaxia Rui

Research Collection School Of Computing and Information Systems

This paper examines the key drivers in business adoptions of the platform and customer service within the context of social media. We carry out the empirical analyses using the decision trajectories of the international airline industry on Twitter. We find that a firm's decision-making is subject to both peer influence and consumer pressure. Regarding peer influence, we find that the odds of both adoptions increase when the extent of peers' adoption increases. We also identify the distinctive role of consumers. Specifically, before the platform adoption, firms learn about potential consequences from consumer reactions to peers' adoptions. Upon the platform adoption, …

Brexit: Psychometric Profiling The Political Salubrious Through Machine Learning: Predicting Personality Traits Of Boris Johnson Through Twitter Political Text, James Usher, Pierpaolo Dondio

Conference papers

Whilst the CIA have been using psychometric profiling for decades, Cambridge Analytica showed that people's psychological characteristics can be accurately predicted from their digital footprints, such as their Facebook or Twitter accounts. To exploit this form of psychological assessment from digital footprints, we propose machine learning methods for assessing political personality from Twitter. We have extracted the tweet content of Prime Minster Boris Johnson’s Twitter account and built three predictive personality models based on his Twitter political content. We use a Multi-Layer Perceptron Neural network, a Naive Bayes multinomial model and a Support Machine Vector model to predict the OCEAN …

Communication Goals Of American Universities: A Social Media Content Analysis, Travis Ryan

Mahurin Honors College Capstone Experience/Thesis Projects

Social media is a key communication tool for American universities. This research project is an exploratory look at how universities communicate with stakeholders via social media. In particular, the primary purpose is to explore potential emphasis on academic programs relative to the promotion of athletics as a marketing tool to bolster identity and recruit students. 3000 tweets were collected from 130 NCAA Division 1 American universities. In total, roughly 500,000 tweets have been scraped and classified using an automated script to assess tweet content. Particular emphasis was given to the concept of university rebranding as a broader marketing strategy for …

Comparing Elm With Svm In The Field Of Sentiment Classification Of Social Media Text Data, Zhihuan Chen, Zhaoxia Wang, Zhiping Lin, Ting Yang

Research Collection School Of Computing and Information Systems

Machine learning has been used in various fields with thousands of applications. Extreme learning machine (ELM), which is the most recently developed machine learning algorithm, has become increasingly popular for its good generalization ability. However, it has been relatively less applied to the domain of social media. Support Vector Machine (SVM), another popular learning-based algorithm, has been applied for sentiment classification of social media text data and has obtained good results. This paper investigates and compares the capabilities of these two learning-based methods in the field of sentiment classification of social media. The results indicate that SVM can obtain good …

Enterprise Social Media Use And Impact On Performance: The Role Of Workplace Integration And Positive Emotions, Murad Moqbel, Fiona Fui-Hoon Nah

Information Systems Faculty Publications and Presentations

Organizations struggle to find ways to improve employees’ performance. To date, little research has empirically examined the relationship between enterprise social media use and knowledge workers’ performance. Using social capital theory and the broaden-and-build theory of positive emotions as our theoretical framework, we investigate the relationship between enterprise social media use and knowledge workers’ performance. We tested our research model by collecting data from employees working for a large information technology firm in the Midwestern United States and analyzing the data using a structural equation modeling approach. The results suggest that enterprise social media use can increase workplace integration, which …

Marketing The Mountain State: A Large N Study Of User Engagement On Twitter, Kirk Richardson

Capstone Projects – Politics and Government

Much of the evolving research on the use of social media in destination marketing emphasizes how information diffusion influences the reputational image of place. The present study uses Twitter data to focus on the relative differences in user engagement across discrete account types. Specifically, this is done to examine how the official destination marketing organization of Montana—the Montana Office of Tourism (MTOT)—performs relative to other account types. Several regression analyses conducted on Twitter data associated with an ongoing MTOT place branding campaign reveal that tweets sent from ‘official’ accounts are more likely to be retweeted, and are estimated to receive …

What Are People Tweeting About Zika? An Exploratory Study Concerning Its Symptoms, Treatment, Transmission, And Prevention, Michele Miller, Tanvi Banerjee, Roopteja Muppalla, William L. Romine, Amit Sheth

Kno.e.sis Publications

Background: In order to harness what people are tweeting about Zika, there needs to be a computational framework that leverages machine learning techniques to recognize relevant Zika tweets and, further, categorize these into disease-specific categories to address specific societal concerns related to the prevention, transmission, symptoms, and treatment of Zika virus.

Objective: The purpose of this study was to determine the relevancy of the tweets and what people were tweeting about the 4 disease characteristics of Zika: symptoms, transmission, prevention, and treatment.

Methods: A combination of natural language processing and machine learning techniques was used to determine what people were …

Infodemiology For Syndromic Surveillance Of Dengue And Typhoid Fever In The Philippines, Ma. Regina Justina E. Estuar, Kennedy E. Espina

Department of Information Systems & Computer Science Faculty Publications

Finding determinants of disease outbreaks before its occurrence is necessary in reducing its impact in populations. The supposed advantage of obtaining information brought by automated systems fall short because of the inability to access real-time data as well as interoperate fragmented systems, leading to longer transfer and processing of data. As such, this study presents the use of realtime latent data from social media, particularly from Twitter, to complement existing disease surveillance efforts. By being able to classify infodemiological (health-related) tweets, this study is able to produce a range of possible disease incidences of Dengue and Typhoid Fever within the …

Understanding And Combatting Terrorist Networks: Coupling Social Media Mining With Social Network Analysis, Benn Van Den Ende

Australian Information Security Management Conference

Throughout the past decade the methods employed by terrorist organisations have changed drastically. One of these key changes has been associated with the rise of social media such as Facebook, Twitter, YouTube and blogging in general. Terrorist organisations appear to be using the wide reach and vast network capabilities created by social media to disseminate propaganda, radicalise susceptible individuals, recruit potential fighters and communicate strategic and operational objectives. However, this growing terrorist presence on Social Media can also offer invaluable insights into the social networks of terrorist organisations through the use of Social Media Mining and Social Network Analysis. By …

Intent Classification Of Short-Text On Social Media, Hemant Purohit, Guozhu Dong, Valerie L. Shalin, Krishnaprasad Thirunarayan, Amit P. Sheth

Kno.e.sis Publications

Social media platforms facilitate the emergence of citizen communities that discuss real-world events. Their content reflects a variety of intent ranging from social good (e.g., volunteering to help) to commercial interest (e.g., criticizing product features). Hence, mining intent from social data can aid in filtering social media to support organizations, such as an emergency management unit for resource planning. However, effective intent mining is inherently challenging due to ambiguity in interpretation, and sparsity of relevant behaviors in social data. In this paper, we address the problem of multiclass classification of intent with a use-case of social data generated during crisis …

Two Formulas For Success In Social Media: Learning And Network Effects, Liangfei Qiu, Qian Tang, Andrew B. Whinston

Research Collection School Of Computing and Information Systems

Recent years have witnessed an unprecedented explosion in information technology that enables dynamic diffusion of user-generated content in social networks. Online videos, in particular, have changed the landscape of marketing and entertainment, competing with premium content and spurring business innovations. In the present study, we examine how learning and network effects drive the diffusion of online videos. While learning happens through informational externalities, network effects are direct payoff externalities. Using a unique data set from YouTube, we empirically identify learning and network effects separately, and find that both mechanisms have statistically and economically significant effects on video views; furthermore, the …

Characterizing Silent Users In Social Media Communities, Wei Gong, Ee-Peng Lim, Feida Zhu

Research Collection School Of Computing and Information Systems

Silent users often constitute a significant proportion of an online user-generated content system. In the context of social media such as Twitter, users can opt to be silent all or most of the time. They are often called the invisible participants or lurkers. As lurkers contribute little to the online content, existing analysis often overlooks their presence and voices. However, we argue that understanding lurkers is important in many applications such as recommender systems, targeted advertising, and social sensing. This research therefore seeks to characterize lurkers in social media and propose methods to profile them. We examine 18 weeks of …

Using Support Vector Machine Ensembles For Target Audience Classification On Twitter, Siaw Ling Lo, Raymond Chiong, David Cornforth

Research Collection School Of Computing and Information Systems

The vast amount and diversity of the content shared on social media can pose a challenge for any business wanting to use it to identify potential customers. In this paper, our aim is to investigate the use of both unsupervised and supervised learning methods for target audience classification on Twitter with minimal annotation efforts. Topic domains were automatically discovered from contents shared by followers of an account owner using Twitter Latent Dirichlet Allocation (LDA). A Support Vector Machine (SVM) ensemble was then trained using contents from different account owners of the various topic domains identified by Twitter LDA. Experimental results …

On Using Synthetic Social Media Stimuli In An Emergency Preparedness Functional Exercise, Andrew Hampton, Shreyansh Bhatt, Gary Alan Smith, Jeremy S. Brunn, Hemant Purohit, Valerie L. Shalin, John M. Flach, Amit P. Sheth

Kno.e.sis Publications

This paper details the creation and use of a massive (over 32,000 messages) artificially constructed 'Twitter' microblog stream for a regional emergency preparedness functional exercise. By combining microblog conversion, manual production, and a control set, we created a web based information stream providing valid, misleading, and irrelevant information to public information officers (PIOs) representing hospitals, fire departments, the local Red Cross, and city and county government officials. PIOs searched, monitored, and (through conventional channels) verified potentially actionable information that could then be redistributed through a personalized screen name. Our case study of a key PIO reveals several capabilities that social …

Employees’ Social Networking Site Use Impact On Job Performance: Evidence From Pakistan, Murad Moqbel, Fizza Aftab

Information Systems Faculty Publications and Presentations

This paper reinvestigates the impact of social networking site use by employees on job performance by conducting a methodological replication of Moqbel, Nevo, and Kock (2013) using samples (N=139) from Pakistan. In both studies, social networking site use has significant effects on organizational commitment and job satisfaction, and job satisfaction also has a significant impact on job performance and organizational commitment. In comparison with the U.S., we find that social networking site use in Pakistan has no significant impact on job performance through the mediating effect of job satisfaction, yet has a significant effect on organizational commitment and job satisfaction. …

Gender-Based Violence In 140 Characters Or Fewer: A #Bigdata Case Study Of Twitter, Hemant Purohit, Tanvi Banerjee, Andrew Hampton, Valerie L. Shalin, Nayanesh Bhandutia, Amit P. Sheth

Kno.e.sis Publications

Public institutions are increasingly reliant on data from social media sites to measure public attitude and provide timely public engagement. Such reliance includes the exploration of public views on important social issues such as gender-based violence (GBV). In this study, we examine big (social) data consisting of nearly fourteen million tweets collected from Twitter over a period of ten months to analyze public opinion regarding GBV, highlighting the nature of tweeting practices by geographical location and gender. We demonstrate the utility of Computational Social Science to mine insight from the corpus while accounting for the influence of both transient events …

Discovering Perceptions In Online Social Media: A Probabilistic Approach, Derek Doran, Swapna S. Gokhale, Aldo Dagnino

Kno.e.sis Publications

People across the world habitually turn to online social media to share their experiences, thoughts, ideas, and opinions as they go about their daily lives. These posts collectively contain a wealth of insights into how masses perceive their surroundings. Therefore, extracting people’s perceptions from social media posts can provide valuable information about pertinent issues such as public transportation, emergency conditions, and even reactions to political actions or other activities. This paper proposes a novel approach to extract such perceptions from a corpus of social media posts originating from a given broad geographical region. The approach divides the broad region into …

Assisting Coordination During Crisis: A Domain Ontology Based Approach To Infer Resource Needs From Tweets, Shreyansh Bhatt, Hemant Purohit, Andrew J. Hampton, Valerie L. Shalin, Amit P. Sheth, John Flach

Kno.e.sis Publications

Ubiquitous social media during crises provides citizen reports on the situation, needs and supplies. Previous research extracts resource needs directly from the text (e.g. "Power cut to Coney Island and Brighton beach" indicates a power need). This approach assumes that citizens derive and write about specific needs from their observations, properly specified for the emergency response system, an assumption that is not consistent with general conversational behavior. In our study, Twitter messages (tweets) from Hurricane Sandy in 2012 clearly indicate power blackouts, but not their probable implications (e.g. loss of power to hospital life support systems). We use a domain …

Cursing In English On Twitter, Wenbo Wang, Lu Chen, Krishnaprasad Thirunarayan, Amit P. Sheth

Kno.e.sis Publications

Cursing is not uncommon during conversations in the physical world: 0.5% to 0.7% of all the words we speak are curse words, given that 1% of all the words are first-person plural pronouns (e.g., we, us, our). On social media, people can instantly chat with friends without face-to-face interaction, usually in a more public fashion and broadly disseminated through highly connected social network. Will these distinctive features of social media lead to a change in people's cursing behavior? In this paper, we examine the characteristics of cursing activity on a popular social media platform - Twitter, involving the analysis of …

Two Formulas For Success In Social Media: Social Learning And Network Effects, Liangfei Qiu, Qian Tang, Andrew B. Whinston

Research Collection School Of Computing and Information Systems

This paper examines social learning and network effects that are particularly important for online videos, considering the limited marketing campaigns of user-generated content. Rather than combining both social learning and network effects under the umbrella of social contagion or peer influence, we develop a theoretical model and empirically identify social learning and network effects separately. Using a unique data set from YouTube, we find that both mechanisms have statistically and economically significant effects on video views, and which mechanism dominates depends on the specific video type.

Crisis Response Coordination In Online Communities, Hemant Purohit

Kno.e.sis Publications

During recent crises, citizens (sensors) are increasingly using social media to share variety of information- situation on the ground, emerging needs, donation offers, damage, etc. In such an evolving ad-hoc community, how can we extract actionable nuggets from the social media streams to aid relief efforts? This doctoral consortium presentation summarizes a framework to analyze social data and manage information to assist coordination by focusing on three important questions to answer: Whom to coordinate with, Why to coordinate and How to coordinate, with exemplary insights for needs and availability from the recent disaster events.

What Kind Of #Communication Is Twitter? A Psycholinguistic Perspective On Communication In Twitter For The Purpose Of Emergency Coordination, Hemant Purohit, Andrew Hampton, Valerie L. Shalin, Amit P. Sheth, John Flach

Kno.e.sis Publications

The present research aims to detect coordinated citizen response within social media traffic to assist emergency response. We use domain-independent linguistic properties as the first step in narrowing the candidate set of messages for domain-dependent and computationally intensive analysis.

Framework For The Analysis Of Coordination In Crisis Response, Hemant Purohit, Andrew Hampton, Valerie L. Shalin, Amit P. Sheth, John M. Flach

Kno.e.sis Publications

Social Media play a critical role during crisis events, revealing a natural coordination dynamic. We propose a computational framework guided by social science principles to measure, analyze, and understand coordination among the different types of organizations and actors in crisis response. The analysis informs both the scientific account of cooperative behavior and the design of applications and protocols to support crisis management.

Dynamic Associative Relationships On The Linked Open Data Web, Pablo N. Mendes, Pavan Kapanipathi, Delroy H. Cameron, Amit P. Sheth

Kno.e.sis Publications

We provide a definition of context based on theme, time and location, and propose a mixed retrieval/extraction model for the dynamic suggestion of trending relationships to LOD resources.

Linked Open Social Signals, Pablo N. Mendes, Alexandre Passant, Pavan Kapanipathi, Amit P. Sheth

Kno.e.sis Publications

In this paper we discuss the collection, semantic annotation and analysis of real-time social signals from micro-blogging data. We focus on users interested in analyzing social signals collectively for sensemaking. Our proposal enables flexibility in selecting subsets for analysis, alleviating information overload. We define an architecture that is based on state-of-the-art Semantic Web technologies and a distributed publish subscribe protocol for real time communication. In addition, we discuss our method and application in a scenario related to the health care reform in the United States.