Physical Sciences and Mathematics Commons^™

Identifying Social Media Users That Are Susceptible To Phishing Attacks, Zoe Metzger

Undergraduate Honors Theses

Phishing scams are a billion-dollar problem. According to Threatpost, in 2020, business email compromise phishing attacks cost the US economy $ 1.8 billion. Social media phishing scams are also on the rise with 74% of companies experiencing social media attacks in 2021 according to Proofpoint. Educating users about phishing scams is an effective strategy for reducing phishing attacks. Despite efforts to combat phishing, the number of attacks continues to rise, likely indicative of a reticence of users to change online behaviors. Existing research into predicting vulnerable social media users that are susceptible to phishing mostly focuses on content analysis of …