Open Access. Powered by Scholars. Published by Universities.®

Physical Sciences and Mathematics Commons

Open Access. Powered by Scholars. Published by Universities.®

Social Media

Singapore Management University

Homophily

Publication Year

Articles 1 - 3 of 3

Full-Text Articles in Physical Sciences and Mathematics

Exploiting Contextual Information For Fine-Grained Tweet Geolocation, Wen Haw Chong, Ee Peng Lim May 2017

Exploiting Contextual Information For Fine-Grained Tweet Geolocation, Wen Haw Chong, Ee Peng Lim

Research Collection School Of Computing and Information Systems

The problem of fine-grained tweet geolocation is to link tweets to their posting venues. We solve this in a learning to rank framework by ranking candidate venues given a test tweet. The problem is challenging as tweets are short and the vast majority are non-geocoded, meaning information is sparse for building models. Nonetheless, although only a small fraction of tweets are geocoded, we find that they are posted by a substantial proportion of users. Essentially, such users have location history data. Along with tweet posting time, these serve as additional contextual information for geolocation. In designing our geolocation models, we …


Cross-Promotion In Social Media: Choosing The Right Allies, Tingting Song, Qian Tang Jul 2015

Cross-Promotion In Social Media: Choosing The Right Allies, Tingting Song, Qian Tang

Research Collection School Of Computing and Information Systems

This paper investigates the strategic use of cross-promotion for content producers in social media. In particular, we study how a producer chooses other producers to cross-promote so as to maximize the expected benefits of them cross-promoting him/her in return. Theories on homophily effect and social influence suggest that cross-promoted producers are more likely to cross-promote the initiator in return when they are in the similar categories or share more common friends and when the initiator has higher status. However, the cross-promotion from producers of different categories and social groups (i.e., share fewer common friends) tend to benefit the initiator more. …


A Study Of Age Gaps Between Online Friends, Lizi Liao, Jing Jiang, Ee Peng Lim, Heyan Huang Sep 2014

A Study Of Age Gaps Between Online Friends, Lizi Liao, Jing Jiang, Ee Peng Lim, Heyan Huang

Research Collection School Of Computing and Information Systems

User attribute extraction on social media has gain considerable attention, while existing methods are mostly supervised which suffer great diffi- culty in insufficient gold standard data. In this paper, we validate a strong hypothesis based on homophily and adapt it to ensure the certainty of user attribute we extracted via weakly supervised propagation. Homophily, the theory which states that people who are similar tend to become friends, has been well studied in the setting of online social networks. When we focus on age attribute, based on this theory, online friends tend to have similar age. In this work, we take …