Physical Sciences and Mathematics Commons^™

Who Creates Strong Passwords When Nudging Fails, Shelia M. Kennison, Ian T. Jones, Victoria H. Spooner, D. Eric Chan-Tin

Computer Science: Faculty Publications and Other Works

The use of strong passwords is viewed as a recommended cybersecurity practice, as the hacking of weak passwords led to major cybersecurity breaches. The present research investigated whether nudging with messages based on participants’ self-schemas could lead them to create stronger passwords. We modeled our study on prior health-related research demonstrating positive results using messages based on self-schema categories (i.e., True Colors categories -compassionate, loyal, intellectual, and adventurous). We carried out an online study, one with 256 (185 women, 66 men, 5 other) undergraduates and one with 424 (240 men, 179 women, 5 other) Amazon Mechanical Turk (MTurk) workers, in …