Physical Sciences and Mathematics Commons^™

Application Of Social Network Metrics To A Trust-Aware Collaborative Model For Generating Personalized User Recommendations, Iraklis Varlamis, Magdalini Eirinaki, Malamati Louta

Faculty Publications

Social network analysis has emerged as a key technique in modern sociology, but has recently gained a lot of interest in Web mining research, because of the advent and the increasing popularity of social media, such as blogs, social networks, micro-blogging, customer review sites etc. Such media often serve as platforms for information dissemination and product placement or promotion. One way to improve the quality of recommendations provided to the members of social networks is to use trustworthy resources. In this environment, community-based reputation can help estimating the trustworthiness of individual users. Consequently, influence and trust are becoming essential qualities …