Physical Sciences and Mathematics Commons^™

Network-Based Representations And Dynamic Discrete Choice Models For Multiple Discrete Choice Analysis, Huy Hung Tran, Tien Mai

Research Collection School Of Computing and Information Systems

In many choice modeling applications, consumer demand is frequently characterized as multiple discrete, which means that consumer choose multiple items simultaneously. The analysis and prediction of consumer behavior in multiple discrete choice situations pose several challenges. In this paper, to address this, we propose a random utility maximization (RUM) based model that considers each subset of choice alternatives as a composite alternative, where individuals choose a subset according to the RUM framework. While this approach offers a natural and intuitive modeling approach for multiple-choice analysis, the large number of subsets of choices in the formulation makes its estimation and application …