Physical Sciences and Mathematics Commons^™

Where Is The Goldmine? Finding Promising Business Locations Through Facebook Data Analytics, Jovian Lin, Richard Oentaryo, Ee-Peng Lim, Casey Vu, Adrian Vu, Agus Kwee

Research Collection School Of Computing and Information Systems

If you were to open your own cafe, would you not want to effortlessly identify the most suitable location to set up your shop? Choosing an optimal physical location is a critical decision for numerous businesses, as many factors contribute to the final choice of the location. In this paper, we seek to address the issue by investigating the use of publicly available Facebook Pages data-which include user "check-ins", types of business, and business locations-to evaluate a user-selected physical location with respect to a type of business. Using a dataset of 20,877 food businesses in Singapore, we conduct analysis of …