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Full-Text Articles in Physical Sciences and Mathematics
The Diffusion Of A Discipline: Examining Social Marketing's Institutionalization Within Environmental Contexts, Liz Foote
Antioch University Dissertations & Theses
As a social change discipline, social marketing has demonstrated its effectiveness in addressing many types of wicked problems. However, despite its utility in environmental contexts, it is neither well known nor widespread in its uptake in these settings. This study’s purpose is to reveal opportunities to drive the adoption, implementation, and diffusion (“institutionalization”) of social marketing within the domains of environmental sustainability and natural resource conservation. This research considers the use of social marketing as an innovative practice within a diffusion of innovations framework and uses a systems lens to examine early adopter social marketing professionals and the institutional contexts …
Understanding Community Character As A Socio-Ecological Framework To Enhance Local-Scale Adaptation: An Interdisciplinary Case Study From Rural Northwest Connecticut, Joanna Wozniak-Brown
Understanding Community Character As A Socio-Ecological Framework To Enhance Local-Scale Adaptation: An Interdisciplinary Case Study From Rural Northwest Connecticut, Joanna Wozniak-Brown
Antioch University Dissertations & Theses
Around the world, municipalities are facing new challenges, not the least of which is climate change. This is especially true for rural communities that, for a variety of reasons, will be disproportionately affected by the climatic changes and accompanying policies or programs.
This dissertation, written in manuscript-style, integrates climate change and social-ecological scholarship to address the unique character of rural communities, to communicate the complexity of rural identity through the term "rural character"; and to empower rural communities to incorporate adaptation strategies into their daily municipal operations and planning.
Specifically, this dissertation seeks to answer the following questions: What is …