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Full-Text Articles in Physical Sciences and Mathematics
Effects Of Social Cues On Biosecurity Compliance In Livestock Facilities: Evidence From Experimental Simulations, Luke Trinity, Scott C. Merrill, Eric M. Clark, Christopher J. Koliba, Asim Zia, Gabriela Bucini, Julia M. Smith
Effects Of Social Cues On Biosecurity Compliance In Livestock Facilities: Evidence From Experimental Simulations, Luke Trinity, Scott C. Merrill, Eric M. Clark, Christopher J. Koliba, Asim Zia, Gabriela Bucini, Julia M. Smith
College of Agriculture and Life Sciences Faculty Publications
Disease outbreaks in U.S. animal livestock industries have economic impacts measured in hundreds of millions of dollars per year. Biosecurity, or procedures intended to protect animals against disease, is known to be effective at reducing infection risk at facilities. Yet, to the detriment of animal health, humans do not always follow biosecurity protocols. Human behavioral factors have been shown to influence willingness to follow biosecurity protocols. Here we show how social cues may affect cooperation with a biosecurity practice. Participants were immersed in a simulated swine production facility through a graphical user interface and prompted to make a decision that …
Using Experimental Gaming Simulations To Elicit Risk Mitigation Behavioral Strategies For Agricultural Disease Management, Eric M. Clark, Scott C. Merrill, Luke Trinity, Gabriela Bucini, Nicholas Cheney, Ollin Langle-Chimal, Trisha Shrum, Christopher Koliba, Asim Zia, Julia M. Smith
Using Experimental Gaming Simulations To Elicit Risk Mitigation Behavioral Strategies For Agricultural Disease Management, Eric M. Clark, Scott C. Merrill, Luke Trinity, Gabriela Bucini, Nicholas Cheney, Ollin Langle-Chimal, Trisha Shrum, Christopher Koliba, Asim Zia, Julia M. Smith
College of Agriculture and Life Sciences Faculty Publications
Failing to mitigate propagation of disease spread can result in dire economic consequences for agricultural networks. Pathogens like Porcine Epidemic Diarrhea virus, can quickly spread among producers. Biosecurity is designed to prevent infection transmission. When considering biosecurity investments, management must balance the cost of protection versus the consequences of contracting an infection. Thus, an examination of the decision making processes associated with investment in biosecurity is important for enhancing system wide biosecurity. Data gathered from experimental gaming simulations can provide insights into behavioral strategies and inform the development of decision support systems. We created an online digital experiment to simulate …