Physical Sciences and Mathematics Commons^™

Effects Of Social Cues On Biosecurity Compliance In Livestock Facilities: Evidence From Experimental Simulations, Luke Trinity, Scott C. Merrill, Eric M. Clark, Christopher J. Koliba, Asim Zia, Gabriela Bucini, Julia M. Smith

College of Agriculture and Life Sciences Faculty Publications

Disease outbreaks in U.S. animal livestock industries have economic impacts measured in hundreds of millions of dollars per year. Biosecurity, or procedures intended to protect animals against disease, is known to be effective at reducing infection risk at facilities. Yet, to the detriment of animal health, humans do not always follow biosecurity protocols. Human behavioral factors have been shown to influence willingness to follow biosecurity protocols. Here we show how social cues may affect cooperation with a biosecurity practice. Participants were immersed in a simulated swine production facility through a graphical user interface and prompted to make a decision that …