Physical Sciences and Mathematics Commons^™

Using The Sir Epidemiology Model With Vector Transmission To Predict The Effectiveness Of A Viral Marketing Campaign And The Spread Of Product Adoption, Michael Freed

Undergraduate Journal of Mathematical Modeling: One + Two

Stevelab, LLC is working on an app that will be released within the year. For planning purposes, the company needs to be able to predict how well the app will spread in its initial phase. Because the pilot launch will be limited to Hillsborough County, FL, there is a limited population. The marketing strategy is to sell the application to places where people gather to mingle and socialize, with a particular focus to the bar scene. Customers of the bar can use the app for free. In addition to our direct sales efforts, we can expect the bar owners to …