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Sustainability Strategies Of Small Business Owners In Northcentral Texas, Danielson Ledum Dukor
Sustainability Strategies Of Small Business Owners In Northcentral Texas, Danielson Ledum Dukor
Walden Dissertations and Doctoral Studies
While small businesses contribute significantly to job creation in the United States, they fail financially at alarming rates. Fifty percent of small businesses survive 5 years or longer, and only one-third of small business startups survive more than 10 years. Owners of small businesses could benefit from strategies used to mitigate the small firms’ failure rate by obtaining suitable leadership values and skills, understanding the business’s nature, and engaging in financial planning. Grounded in Schumpeter’s entrepreneurship theory, the purpose of this qualitative multiple case study was to explore strategies small home health business owners used to sustain their businesses beyond …