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Communicating Climate Change: Are Stories Better Than ‘Just The Facts?’, Michael D. Jones Dr.
Communicating Climate Change: Are Stories Better Than ‘Just The Facts?’, Michael D. Jones Dr.
Michael D. Jones
Postpositive policy scholarship has long asserted the importance of narratives—or stories—in shaping public policy through public opinion. In part, the Narrative Policy Framework (NPF) was developed to empirically test this assertion. To assess the relationship between policy narratives and public opinion, NPF posits several causal mechanisms including narrative transportation. Narrative transportation is a measure used to assess the extent to which individuals exposed to a story are “transported” into that story. NPF hypothesizes that as narrative transportation increases the reader of the story will (i) have more positive affect for characters within the story; and (ii) will find the story …