Physical Sciences and Mathematics Commons^™

Barriers And Motivations To Residential Pro-Environmental Actions In San Luis Obispo, Dalis Rae De La Mora

Master of Science in Environmental Sciences and Management Projects

Carbon neutrality has become an important focus for many municipalities, with the inclusion of mitigation measures targeted at the residential sector becoming increasingly prominent for the implementation of climate action plans (CAPs). However, many analyses fall short in identifying the barriers and motivations faced by residents to adopting pro-environmental actions in their daily lives, focusing instead on the available actions themselves. This research aims to identify both the barriers and motivations to adopting pro-environmental behaviors and assess their relationship(s) to key demographic variables, along with climate change perceptions. Using the city of San Luis Obispo (SLO) as a case study, …