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Full-Text Articles in Physical Sciences and Mathematics
Web Site Personalization Based On Link Analysis And Navigational Patterns, Magdalini Eirinaki, Michalis Vazirgiannis
Web Site Personalization Based On Link Analysis And Navigational Patterns, Magdalini Eirinaki, Michalis Vazirgiannis
Magdalini Eirinaki
The continuous growth in the size and use of the World Wide Web imposes new methods of design and development of online information services. The need for predicting the users' needs in order to improve the usability and user retention of a Web site is more than evident and can be addressed by personalizing it. Recommendation algorithms aim at proposing “next” pages to users based on their current visit and past users' navigational patterns. In the vast majority of related algorithms, however, only the usage data is used to produce recommendations, disregarding the structural properties of the Web graph. Thus …
Web Mining For Web Personalization, Magdalini Eirinaki, Michalis Vazirgiannis
Web Mining For Web Personalization, Magdalini Eirinaki, Michalis Vazirgiannis
Magdalini Eirinaki
Web personalization is the process of customizing a Web site to the needs of specific users, taking advantage of the knowledge acquired from the analysis of the user's navigational behavior (usage data) in correlation with other information collected in the Web context, namely, structure, content, and user profile data. Due to the explosive growth of the Web, the domain of Web personalization has gained great momentum both in the research and commercial areas. In this article we present a survey of the use of Web mining for Web personalization. More specifically, we introduce the modules that comprise a Web personalization …