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A Behavioural Account Of Mobile Gambling, Richard James, Richard Tunney, Claire O'Malley
A Behavioural Account Of Mobile Gambling, Richard James, Richard Tunney, Claire O'Malley
International Conference on Gambling & Risk Taking
Mobile gambling is an emerging market in which there is evidence that some gamblers are introduced to gambling through their mobile device, and that mobile gambling does not ‘cannibalise’ participation with other forms of gambling. There is a concern that mobile gamblers face distinct risks from other forms of gambling, particularly for harmful behaviours. This paper presentation outlines a behavioural account of mobile gambling that combines both the learned characteristics of problem gambling with how individuals interact with their mobile devices. This hypothesizes that the extended gaps between plays or sessions potentially attracts extended play, even in the face of …