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Why Consumers Disclose Their Tourism Experiences On Tourism Social Networking Sites: Multiple Theoretical Perspectives, Junshu Zhang
Why Consumers Disclose Their Tourism Experiences On Tourism Social Networking Sites: Multiple Theoretical Perspectives, Junshu Zhang
USF Tampa Graduate Theses and Dissertations
Tourism social networking sites (SNSs) are websites that provide users with templates for describing their travel experiences and an infrastructure to share such travel posts with a network of like-minded individuals. Tourism SNSs represent an important advertising channel for the tourism industry, as they may assist travelers in selecting destinations and planning vacations on the basis of other travelers’ experiences, which may further stimulate travel and generate income for the tourism industry (Yazdanifard & Yee, 2014). User-generated content (UGC) in the form of travel posts is the core offering and key success factor of tourism SNSs. Travel posts constitute a …