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Full-Text Articles in Physical Sciences and Mathematics
Spiteful, One-Off, And Kind: Predicting Customer Feedback Behavior On Twitter, Agus Sulistya, Abhishek Sharma, David Lo
Spiteful, One-Off, And Kind: Predicting Customer Feedback Behavior On Twitter, Agus Sulistya, Abhishek Sharma, David Lo
Research Collection School Of Computing and Information Systems
Social media provides a convenient way for customers to express their feedback to companies. Identifying different types of customers based on their feedback behavior can help companies to maintain their customers. In this paper, we use a machine learning approach to predict a customer’s feedback behavior based on her first feedback tweet. First, we identify a few categories of customers based on their feedback frequency and the sentiment of the feedback. We identify three main categories: spiteful, one-off, and kind. Next, we build a model to predict the category of a customer given her first feedback. We use profile and …
Soft Confidence-Weighted Learning, Jialei Wang, Peilin Zhao, Hoi, Steven C. H.
Soft Confidence-Weighted Learning, Jialei Wang, Peilin Zhao, Hoi, Steven C. H.
Research Collection School Of Computing and Information Systems
Online learning plays an important role in many big datamining problems because of its high efficiency and scalability. In theliterature, many online learning algorithms using gradient information havebeen applied to solve online classification problems. Recently, more effectivesecond-order algorithms have been proposed, where the correlation between thefeatures is utilized to improve the learning efficiency. Among them,Confidence-Weighted (CW) learning algorithms are very effective, which assumethat the classification model is drawn from a Gaussian distribution, whichenables the model to be effectively updated with the second-order informationof the data stream. Despite being studied actively, these CW algorithms cannothandle nonseparable datasets and noisy datasets very …
Where Is The Goldmine? Finding Promising Business Locations Through Facebook Data Analytics, Jovian Lin, Richard Oentaryo, Ee-Peng Lim, Casey Vu, Adrian Vu, Agus Kwee
Where Is The Goldmine? Finding Promising Business Locations Through Facebook Data Analytics, Jovian Lin, Richard Oentaryo, Ee-Peng Lim, Casey Vu, Adrian Vu, Agus Kwee
Research Collection School Of Computing and Information Systems
If you were to open your own cafe, would you not want to effortlessly identify the most suitable location to set up your shop? Choosing an optimal physical location is a critical decision for numerous businesses, as many factors contribute to the final choice of the location. In this paper, we seek to address the issue by investigating the use of publicly available Facebook Pages data-which include user "check-ins", types of business, and business locations-to evaluate a user-selected physical location with respect to a type of business. Using a dataset of 20,877 food businesses in Singapore, we conduct analysis of …
A Comparison Of Fundamental Network Formation Principles Between Offline And Online Friends On Twitter, Felicia Natali, Feida Zhu
A Comparison Of Fundamental Network Formation Principles Between Offline And Online Friends On Twitter, Felicia Natali, Feida Zhu
Research Collection School Of Computing and Information Systems
We investigate the differences between how some of the fundamental principles of network formation apply among offline friends and how they apply among online friends on Twitter. We consider three fundamental principles of network formation proposed by Schaefer et al.: reciprocity, popularity, and triadic closure. Overall, we discover that these principles mainly apply to offline friends on Twitter. Based on how these principles apply to offline versus online friends, we formulate rules to predict offline friendship on Twitter. We compare our algorithm with popular machine learning algorithms and Xiewei’s random walk algorithm. Our algorithm beats the machine learning algorithms on …