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Full-Text Articles in Physical Sciences and Mathematics
Impact Of Multimedia In Sina Weibo: Popularity And Life Span, Xun Zhao, Feida Zhu, Weining Qian, Aoying Zhou
Impact Of Multimedia In Sina Weibo: Popularity And Life Span, Xun Zhao, Feida Zhu, Weining Qian, Aoying Zhou
Research Collection School Of Computing and Information Systems
Multimedia contents such as images and videos are widely used in social network sites nowadays. Sina Weibo, a Chinese microblogging service, is one of the first microblog platforms to incorporate multimedia content sharing features. This work provides statistical analysis on how multimedia contents are produced, consumed, and propagated in Sina Weibo. Based on 230 million tweets and 1.8 million user profiles in Sina Weibo, we study the impact of multimedia contents on the popularity of both users and tweets as well as tweet life span. Our preliminary study shows that multimedia tweets dominant pure text ones in SinaWeibo. Multimedia contents …
Collective Churn Prediction In Social Network, Richard J. Oentaryo, Ee-Peng Lim, David Lo, Feida Zhu, Philips K. Prasetyo
Collective Churn Prediction In Social Network, Richard J. Oentaryo, Ee-Peng Lim, David Lo, Feida Zhu, Philips K. Prasetyo
Research Collection School Of Computing and Information Systems
In service-based industries, churn poses a significant threat to the integrity of the user communities and profitability of the service providers. As such, research on churn prediction methods has been actively pursued, involving either intrinsic, user profile factors or extrinsic, social factors. However, existing approaches often address each type of factors separately, thus lacking a comprehensive view of churn behaviors. In this paper, we propose a new churn prediction approach based on collective classification (CC), which accounts for both the intrinsic and extrinsic factors by utilizing the local features of, and dependencies among, individuals during prediction steps. We evaluate our …
Mining Diversity On Social Media Networks, Lu Liu, Feida Zhu, Meng Jiang, Jiawei Han, Lifeng Sun, Shiqiang Yang
Mining Diversity On Social Media Networks, Lu Liu, Feida Zhu, Meng Jiang, Jiawei Han, Lifeng Sun, Shiqiang Yang
Research Collection School Of Computing and Information Systems
The fast development of multimedia technology and increasing availability of network bandwidth has given rise to an abundance of network data as a result of all the ever-booming social media and social websites in recent years, e.g., Flickr, Youtube, MySpace, Facebook, etc. Social network analysis has therefore become a critical problem attracting enthusiasm from both academia and industry. However, an important measure that captures a participant’s diversity in the network has been largely neglected in previous studies. Namely, diversity characterizes how diverse a given node connects with its peers. In this paper, we give a comprehensive study of this concept. …