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Persuading Consumers To Form Precise Search Engine Queries, Gondy Leroy
Persuading Consumers To Form Precise Search Engine Queries, Gondy Leroy
CGU Faculty Publications and Research
Today’s search engines provide a single textbox for searching. This input method has not changed in decades and, as a result, consumer search behaviour has not changed either: few and imprecise keywords are used. Especially with health information, where incorrect information may lead to unwise decisions, it would be beneficial if consumers could search more precisely. We evaluated a new user interface that supports more precise searching by using query diagrams. In a controlled user study, using paper-based prototypes, we compared searching with a Google interface with drawing new or modifying template diagrams. We evaluated consumer willingness and ability to …