Physical Sciences and Mathematics Commons^™

Developing A Success Model Of A Social Student Relationship Management System, Wasef Mater, Monther Aldwairi, Nasim Matar, Waleed Al-Rahmi

All Works

Social media's significance in higher education has increased due to its capacity to enhance participation, communication, teamwork, and information sharing. Important notifications, updates, and reminders can be promptly received by all members of the university community, assuring that information is shared with everyone. The objective of this study is to develop a model for a Customer Relationship Management (CRM) system in higher education that is based on social media and intends to increase student satisfaction, loyalty, and profitability. It blends the idea of trust with Delone Mclean success model. Partial Least Squares-Structural Equation Modeling (PLS-SEM) was used to evaluate the …