Physical Sciences and Mathematics Commons^™

Tweets R Us: Predicting Personality From Language And Emoji Use On Twitter, Maxwell Meckling, Sarah Shoup, D. E. Chan-Tin, Shelia Kennison

Computer Science: Faculty Publications and Other Works

The research investigated the suggestion from prior research that language and emojis use on Twitter and other social media platforms can predict users’ personality and gender (Adali et al., 2014; Golbeck et al., 2011; Li et al., 2019; Moreno et al., 2019; Raess, 2018). Some studies have also analyzed Twitter language to identify individuals with specific health conditions (e.g., alcohol recovery, Golbeck, 2012; sleep problems, Suarez et al., 2018).

If strategies to predict Twitter users’ characteristics prove to be successful, future efforts to direct persuasive messages related to recommended practices in public health and/or cybersecurity will be possible. Commercial applications …

Does Active Service Intervention Drive More Complaints On Social Media? The Roles Of Service Quality And Awareness, Shujing Sun, Yang Gao, Huaxia Rui

Research Collection School Of Computing and Information Systems

Despite many advantages of social media as a customer service channel, there is a concern that active service intervention encourages excessive service complaints. Our paper casts doubt on this misconception by examining the dynamics between social media customer complaints and brand service interventions. We find service interventions indeed cause more complaints, yet this increase is driven by service awareness rather than chronic complaining. Due to the publicity and connectivity of social media, customers learn about the new service channel by observing customer service delivery to others – a mechanism that is unique to social media customer service and does not …

Crowdsourced Archiving Of The January 6th Us Capitol Insurrection: An R/Datahoarders Case Study, Edward Miezio Chapman

Master's Theses (2009 -)

The crowdsourced archiving that occurred in the wake of the January 6th US Capitol insurrection exemplifies the potential for agile, collaborative evidence gathering during a crisis situation. This paper studies the r/DataHoarders subcommunity of Reddit and the collective and spontaneous archiving project that users initiated. Users were drawn to the thread out of a desire to contribute to law enforcement efforts, enact punitive justice upon the rioters, engage in public discourse, and preserve information for posterity. They did this by gathering and preserving social media evidence that may have otherwise been lost. I discovered that this constituted a crowdsourced archive …

Themes, Communities And Influencers Of Online Probiotics Chatter: A Retrospective Analysis From 2009-2017, Santosh Vijaykumar, Aravind Sesagiri Raamkumar, Kristofor Mccarty, Cuthbert Mutumbwa, Jawwad Mustafa, Cyndy Au

Research Collection Lee Kong Chian School Of Business

We build on recent examinations questioning the quality of online information about probiotic products by studying the themes of content, detecting virtual communities and identifying key influencers in social media using data science techniques. We conducted topic modelling (n = 36,715 tweets) and longitudinal social network analysis (n = 17,834 tweets) of probiotic chatter on Twitter from 2009–17. We used Latent Dirichlet Allocation (LDA) to build the topic models and network analysis tool Gephi for building yearly graphs. We identified the top 10 topics of probiotics-related communication on Twitter and a constant rise in communication activity. However the number of …

Exploring, Understanding, Then Designing: Twitter Users’ Sharing Behavior For Minor Safety Incidents, Mashael Yousef Almoqbel

Dissertations

Social media has become an integral part of human lives. Social media users resort to these platforms for various reasons. Users of these platforms spend a lot of time creating, reading, and sharing content, therefore, providing a wealth of available information for everyone to use. The research community has taken advantage of this and produced many publications that allow us to better understand human behavior. An important subject that is sometimes discussed and shared on social media is public safety. In the past, Twitter users have used the platform to share incidents, share information about incidents, victims and perpetrators, and …

Space Science And Social Media: Automating Science Communication On Twitter, Maia Williams

Honors Projects

This project analyzes how social media is used to engage general audiences in astronomy and space science, as well as ways to improve engagement through automation. Tweets from five space science organizations were sampled. The engagement rate for each tweet was calculated from the number of interactions it received. Accounts that tweet more per day had more followers, and accounts with more followers received more interactions. This project also investigated how to build a Twitter bot to automate science communication. Using NASA Application Programming Interfaces, a Twitter bot was written in Python to tweet images taken by the NASA Mars …

Exploring The Effectiveness Of Geomasking Techniques For Protecting The Geoprivacy Of Twitter Users, Song Gao, Jinmeng Rao, Xinyi Liu, Yuhao Kang, Qunying Huang, Joseph App

Journal of Spatial Information Science

With the ubiquitous use of location-based services, large-scale individual-level location data has been widely collected through location-awareness devices. Geoprivacy concerns arise on the issues of user identity de-anonymization and location exposure. In this work, we investigate the effectiveness of geomasking techniques for protecting the geoprivacy of active Twitter users who frequently share geotagged tweets in their home and work locations. By analyzing over 38,000 geotagged tweets of 93 active Twitter users in three U.S. cities, the two-dimensional Gaussian masking technique with proper standard deviation settings is found to be more effective to protect user's location privacy while sacrificing geospatial analytical …

Exploring The Use Of Social Media To Infer Relationships Between Demographics, Psychographics And Vaccine Hesitancy, Abhimanyu Kapur

Computer Science Senior Theses

The growing popularity of social media as a platform to obtain information and share one's opinions on various topics makes it a rich source of information for research. In this study, we aimed to develop a framework to infer relationships between demographic and psychographic characteristics of a user and their opinion on a specific narrative - in this case, their stance on taking the COVID-19 vaccine. Twitter was the chosen platform due to the large USA user base and easily available data. Demographic traits included Race, Age, Gender, and Human-vs-Organization Status. Psychographic traits included the Big Five personality traits (Conscientiousness, …

On Predicting Personal Values Of Social Media Users Using Community-Specific Language Features And Personal Value Correlation, Amila Silva, Pei Chi Lo, Ee-Peng Lim

Research Collection School Of Computing and Information Systems

Personal values have significant influence on individuals’ behaviors, preferences, and decision making. It is therefore not a surprise that personal values of a person could influence his or her social media content and activities. Instead of getting users to complete personal value questionnaire, researchers have looked into a non-intrusive and highly scalable approach to predict personal values using user-generated social media data. Nevertheless, geographical differences in word usage and profile information are issues to be addressed when designing such prediction models. In this work, we focus on analyzing Singapore users’ personal values, and developing effective models to predict their personal …

More Kawaii Than A Real-Person Live Streamer: Understanding How The Otaku Community Engages With And Perceives Virtual Youtubers, Zhicong Lu, Chenxinran Shen, Jiannan Li, Hong Shen, Daniel Wigdor

Research Collection School Of Computing and Information Systems

Live streaming has become increasingly popular, with most streamers presenting their real-life appearance. However, Virtual YouTubers (VTubers), virtual 2D or 3D avatars that are voiced by humans, are emerging as live streamers and attracting a growing viewership in East Asia. Although prior research has found that many viewers seek real-life interpersonal interactions with real-person streamers, it is currently unknown what makes VTuber live streams engaging or how they are perceived differently than real-person streamers. We conducted an interview study to understand how viewers engage with VTubers and perceive the identities of the voice actors behind the avatars (i.e., Nakanohito). The …

Public Discourse Against Masks In The Covid-19 Era: Infodemiology Study Of Twitter Data, Mohammad A. Al-Ramahi, Ahmed El Noshokaty, Omar El-Gayar, Tareq Nasralah, Abdullah Wahbeh

Computer Information Systems Faculty Publications

Background:

Despite scientific evidence supporting the importance of wearing masks to curtail the spread of COVID-19, wearing masks has stirred up a significant debate particularly on social media.

Objective:

This study aimed to investigate the topics associated with the public discourse against wearing masks in the United States. We also studied the relationship between the anti-mask discourse on social media and the number of new COVID-19 cases.

Methods:

We collected a total of 51,170 English tweets between January 1, 2020, and October 27, 2020, by searching for hashtags against wearing masks. We used machine learning techniques to analyze the data …

Social Media User Relationship Framework (Smurf), Anne David, Sarah Morris, Gareth Appleby-Thomas

Journal of Digital Forensics, Security and Law

The use of social media has spread through many aspects of society, allowing millions of individuals, corporate as well as government entities to leverage the opportunities it affords. These opportunities often end up being exploited by a small percentage of the user community who use it for objectionable or unlawful activities; for example, trolling, cyber bullying, grooming, luring. In some cases, these unlawful activities result in investigations where swift retrieval of critical evidence required in order to save a life.

This paper presents a proof of concept (PoC) framework for social media user attribution. The framework aims to provide digital …

Quantifying Language Changes Surrounding Mental Health On Twitter, Anne Marie Stupinski

Graduate College Dissertations and Theses

Mental health challenges are thought to afflict around 10% of the global population each year, with many going untreated due to stigma and limited access to services. Here, we explore trends in words and phrases related to mental health through a collection of 1- , 2-, and 3-grams parsed from a data stream of roughly 10% of all English tweets since 2012. We examine temporal dynamics of mental health language, finding that the popularity of the phrase ‘mental health’ increased by nearly two orders of magnitude between 2012 and 2018. We observe that mentions of ‘mental health’ spike annually and …

An Assessment Of The Impacts Of Social Media Inputs And Court Case Information On Mitigating Insider Threats, Robert Jones

CCE Theses and Dissertations

The insider threat is a global problem that impacts organizations and produces a gamut of undesired outcomes. Businesses often experience lost revenue and stolen trade secrets, which can leave a tarnished reputation. Insider threats can also cause harm to individuals and national security. Past efforts have not mitigated the problem in its entirety. Documented instances of insider threats are as recent as March 2020. Many researchers have focused on monitoring technologies and relying on human monitoring in a reactive posture. An ideal solution would scrutinize an individual’s character and ascertain whether unique traits associated with actors of insider threats are …

The Influence Of An Individual’S Disposition To Value Privacy In A Non-Contrived Study, John Marsh

CCE Theses and Dissertations

Unexpected usage of user data has made headlines as both governments and commercial entities have encountered privacy-related issues. Like other social networking sites, LinkedIn provides users to restrict access to their information or allow for public viewing; information available in the public view was used unexpectedly (i.e., profiling). A non-profit entity called ICWATCH used tools to gather information on government mass surveillance programs by scraping publicly accessible user data from LinkedIn. Previous research has shown that privacy concerns influence behavior intention in contrived scenarios. What remains unclear is whether LinkedIn users, whose data was scraped by ICWATCH (an actual situation), …

Identifying The Impact Of Perceived Shared Cultural Values On Knowledge Sharing Through A Social Media Application, Mel Anthony Tomeo

CCE Theses and Dissertations

Knowledge sharing (KS) has been determined by many researchers as an important tool for problem-solving experiences and achieving success. Recent studies have explained KS as an activity in which knowledge is exchanged through individuals or between organizations. KS can help facilitate decision-making capabilities, stimulate cultural change, and create innovation. Through KS, individuals and organizations can capture explicit and tacit knowledge to save time and money. Previous studies have indicated a lack of research in how perceived shared cultural values impact KS through a social media application.

The purpose of this research was to add new information to the body of …

The Value Of Humanization In Customer Service, Yang Gao, Huaxia Rui, Shujing Sun

Research Collection School Of Computing and Information Systems

As algorithm-based agents become increasingly capable of handling customer service queries, customers are often uncertain whether they are served by humans or algorithms, and managers are left to question the value of human agents once the technology matures. The current paper studies this question by quantifying the impact of customers' enhanced perception of being served by human agents on customer service interactions. Our identification strategy hinges on the abrupt implementation by Southwest Airlines of a signature policy, which requires the inclusion of an agent's first name in responses on Twitter, thereby making the agent more humanized in the eyes of …

Chronic Customers Or Increased Awareness? The Dynamics Of Social Media Customer Service, Shujing Sun, Yang Gao, Huaxia Rui

Research Collection School Of Computing and Information Systems

Despite that social media has become a promising alternative to traditional call centers, managers hesitate to fully harness its power because they worry that active service intervention may encourage excessive use of the channel by disgruntled customers. This paper sheds light on such a concern by examining the dynamics between brand-level customer complaints and service interventions on social media. Using details of customer-brand interactions of 40 airlines on Twitter, we find that more service interventions indeed cause more customer complaints, accounting for the online customer population and service quality. However, the increased complaints are primarily driven by the awareness enhancement …

Developing Natural Language Processing Instruments To Study Sociotechnical Systems, Thayer Alshaabi

Graduate College Dissertations and Theses

Identifying temporal linguistic patterns and tracing social amplification across communities has always been vital to understanding modern sociotechnical systems. Now, well into the age of information technology, the growing digitization of text archives powered by machine learning systems has enabled an enormous number of interdisciplinary studies to examine the coevolution of language and culture. However, most research in that domain investigates formal textual records, such as books and newspapers. In this work, I argue that the study of conversational text derived from social media is just as important. I present four case studies to identify and investigate societal developments in …

Analyzing Tweets On New Norm: Work From Home During Covid-19 Outbreak, Swapna Gottipati, Kyong Jin Shim, Hui Hian Teo, Karthik Nityanand, Shreyansh Shivam

Research Collection School Of Computing and Information Systems

The COVID-19 pandemic triggered a large-scale work-from-home trend globally in recent months. In this paper, we study the phenomenon of “work-from-home” (WFH) by performing social listening. We propose an analytics pipeline designed to crawl social media data and perform text mining analyzes on textual data from tweets scrapped based on hashtags related to WFH in COVID-19 situation. We apply text mining and NLP techniques to analyze the tweets for extracting the WFH themes and sentiments (positive and negative). Our Twitter theme analysis adds further value by summarizing the common key topics, allowing employers to gain more insights on areas of …

An Analysis Of People’S Reasoning For Sharing Real And Fake News, Anu Shrestha, Francesca Spezzano

Computer Science Faculty Publications and Presentations

The problem of the increase in the volume of fake news and its widespread over social media has gained massive attention as most of the population seeks social media for daily news diet. Humans are equally responsible for the surge of fake news spread. Thus, it is imperative to understand people’s behavior when they decide to share real and fake news items on social media. In an attempt to do so, we performed an analysis on data collected through a survey where participants (n= 363) were asked whether they were willing to share the given news item on their social …