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Exploring The Use Of Social Media To Infer Relationships Between Demographics, Psychographics And Vaccine Hesitancy, Abhimanyu Kapur
Exploring The Use Of Social Media To Infer Relationships Between Demographics, Psychographics And Vaccine Hesitancy, Abhimanyu Kapur
Computer Science Senior Theses
The growing popularity of social media as a platform to obtain information and share one's opinions on various topics makes it a rich source of information for research. In this study, we aimed to develop a framework to infer relationships between demographic and psychographic characteristics of a user and their opinion on a specific narrative - in this case, their stance on taking the COVID-19 vaccine. Twitter was the chosen platform due to the large USA user base and easily available data. Demographic traits included Race, Age, Gender, and Human-vs-Organization Status. Psychographic traits included the Big Five personality traits (Conscientiousness, …