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Full-Text Articles in Physical Sciences and Mathematics
A Case Study On Social Media As An Effective Management Tool, Appolloh Omolloh
A Case Study On Social Media As An Effective Management Tool, Appolloh Omolloh
Walden Dissertations and Doctoral Studies
In small businesses in the United States, specifically those with fewer than 10 employees,
leaders may be skeptical of and resistant to the use of social media in their management
operations. Management literature does not indicate clear and effective guidelines and
policies detailing small marketing firms use of social media. The purpose of this
qualitative case study was to explore the perceptions of small marketing firm leaders
about the resources and knowledge needed for effective use of social media as a
management tool. Emerson's social exchange theory grounded the study. The study
targeted owners and managers of small marketing firms …
Effects Of Investor Sentiment Using Social Media On Corporate Financial Distress, Tarek Hoteit
Effects Of Investor Sentiment Using Social Media On Corporate Financial Distress, Tarek Hoteit
Walden Dissertations and Doctoral Studies
The mainstream quantitative models in the finance literature have been ineffective in detecting possible bankruptcies during the 2007 to 2009 financial crisis. Coinciding with the same period, various researchers suggested that sentiments in social media can predict future events. The purpose of the study was to examine the relationship between investor sentiment within the social media and the financial distress of firms Grounded on the social amplification of risk framework that shows the media as an amplified channel for risk events, the central hypothesis of the study was that investor sentiments in the social media could predict t he level …
Small Business Use Of Internet Marketing: Findings From Case Studies, Maya Demishkevich
Small Business Use Of Internet Marketing: Findings From Case Studies, Maya Demishkevich
Walden Dissertations and Doctoral Studies
Internet marketing is critical for meeting changing consumer needs and staying competitive in the business environment. Small business owners need strategies on how to use Internet marketing to promote their products or services. The purpose of this multiple case study was to explore how 5 small business owners in Maryland developed and implemented an online marketing strategy. Participants were recruited for their roles as the chief decision maker of their business; additional prerequisites for their participation were that they used Internet marketing, represented different industries, and had fewer than 20 employees. Data came from semi-structured interviews with the small business …