Physical Sciences and Mathematics Commons^™

Understanding Personal Data In The World Of Social Media, Nicholas Scott Rodgers

Undergraduate Honors Capstone Projects

Personal data is behind many of the online interactions that people have through social media and other online sites and services. This data allows sites to understand their users, which in turn allows them to provide better content for their users. This data is also used to determine user interests, which these online services use to target more relevant advertising to their users, and share the information that they collect about their users with third parties. It is only recently that this personal data is being regulated by lawmakers, the businesses running these sites are held accountable for managing the …