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Physical Sciences and Mathematics Commons

Open Access. Powered by Scholars. Published by Universities.®

Computer Sciences

Social media

Singapore Management University

2019

Articles 1 - 6 of 6

Full-Text Articles in Physical Sciences and Mathematics

Happy Toilet: A Social Analytics Approach To The Study Of Public Toilet Cleanliness, Eugene W. J. Choy, Winston M. K. Ho, Xiaohang Li, Ragini Verma, Li Jin Sim, Kyong Jin Shim Dec 2019

Happy Toilet: A Social Analytics Approach To The Study Of Public Toilet Cleanliness, Eugene W. J. Choy, Winston M. K. Ho, Xiaohang Li, Ragini Verma, Li Jin Sim, Kyong Jin Shim

Research Collection School Of Computing and Information Systems

This study presents a social analytics approach to the study of public toilet cleanliness in Singapore. From popular social media platforms, our system automatically gathers and analyzes relevant public posts that mention about toilet cleanliness in highly frequented locations across the Singapore island - from busy shopping malls to food 'hawker' centers.


Predicting Audience Engagement Across Social Media Platforms In The News Domain, Kholoud Khalil Aldous, Jisun An, Bernard J. Jansen Nov 2019

Predicting Audience Engagement Across Social Media Platforms In The News Domain, Kholoud Khalil Aldous, Jisun An, Bernard J. Jansen

Research Collection School Of Computing and Information Systems

We analyze cross-platform factors for posts on both single and multiple social media platforms for numerous news outlets to better predict audience engagement, precisely the number of likes and comments. We collect 676,779 social media posts from 53 news outlets during eight months on four social media platforms (Facebook, Instagram, Twitter, and YouTube), along with the associated comments (more than 31 million) and the number of likes (more than 840 million). We develop a framework for predicting the audience engagement based on both linguistic features of the post and social media platform factors. Among other findings, results show that content …


Detecting Toxicity Triggers In Online Discussions, Hamad Bin Khalifa University, Haewoon Kwak Sep 2019

Detecting Toxicity Triggers In Online Discussions, Hamad Bin Khalifa University, Haewoon Kwak

Research Collection School Of Computing and Information Systems

Despite the considerable interest in the detection of toxic comments, there has been little research investigating the causes -- i.e., triggers -- of toxicity. In this work, we first propose a formal definition of triggers of toxicity in online communities. We proceed to build an LSTM neural network model using textual features of comments, and then, based on a comprehensive review of previous literature, we incorporate topical and sentiment shift in interactions as features. Our model achieves an average accuracy of 82.5% of detecting toxicity triggers from diverse Reddit communities.


Evaluating Vulnerability To Fake News In Social Networks: A Community Health Assessment Model, Bhavtosh Rath, Wei Gao, Jaideep Srivastava Aug 2019

Evaluating Vulnerability To Fake News In Social Networks: A Community Health Assessment Model, Bhavtosh Rath, Wei Gao, Jaideep Srivastava

Research Collection School Of Computing and Information Systems

Understanding the spread of false information in social networks has gained a lot of recent attention. In this paper, we explore the role community structures play in determining how people get exposed to fake news. Inspired by approaches in epidemiology, we propose a novel Community Health Assessment model, whose goal is to understand the vulnerability of communities to fake news spread. We define the concepts of neighbor, boundary and core nodes of a community and propose appropriate metrics to quantify the vulnerability of nodes (individual-level) and communities (group-level) to spreading fake news. We evaluate our model on communities identified using …


View, Like, Comment, Post: Analyzing User Engagement By Topic At 4 Levels Across 5 Social Media Platforms For 53 News Organizations, Kholoud K. Aldous, Jisun An, Bernard J. Jansen Jun 2019

View, Like, Comment, Post: Analyzing User Engagement By Topic At 4 Levels Across 5 Social Media Platforms For 53 News Organizations, Kholoud K. Aldous, Jisun An, Bernard J. Jansen

Research Collection School Of Computing and Information Systems

We evaluate the effects of the topics of social media posts on audiences across five social media platforms (i.e., Facebook, Instagram, Twitter, YouTube, and Reddit) at four levels of user engagement. We collected 3,163,373 social posts from 53 news organizations across five platforms during an 8month period. We analyzed the differences in news organization platform strategies by focusing on topic variations by organization and the corresponding effect on user engagement at four levels. Findings show that topic distribution varies by platform, although there are some topics that are popular across most platforms. User engagement levels vary both by topics and …


The Challenges Of Creating Engaging Content: Results From A Focus Group Study Of A Popular News Media Organization, Kholoud Khalil Aldous, Jisun An, Bernard J. Jansen May 2019

The Challenges Of Creating Engaging Content: Results From A Focus Group Study Of A Popular News Media Organization, Kholoud Khalil Aldous, Jisun An, Bernard J. Jansen

Research Collection School Of Computing and Information Systems

The process of content creation for distribution via social media platforms is not a trivial one for social media editors as the goal of creating both serious and engaging content is challenging, with no clear or differing guidelines or rules across and between platforms. For creators of serious content, such as news organizations, advertisers, or educational institutions, engagement has a deeper meaning beyond likes, shares, etc. that is aimed at the audience actually processing the underlying content associated with a social media post. In this research, we report findings from a group study that aimed to understand the process and …