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Physical Sciences and Mathematics Commons

Open Access. Powered by Scholars. Published by Universities.®

Computer Sciences

2019

SMU Data Science Review

Customer Churn

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Full-Text Articles in Physical Sciences and Mathematics

A Data Driven Approach To Forecast Demand, Hannah Kosinovsky, Sita Daggubati, Kumar Ramasundaram, Brent Allen Dec 2019

A Data Driven Approach To Forecast Demand, Hannah Kosinovsky, Sita Daggubati, Kumar Ramasundaram, Brent Allen

SMU Data Science Review

Abstract. In this paper, we present a model and methodology for accurately predicting the following quarter’s sales volume of individual products given the previous five years of sales data. Forecasting product demand for a single supplier is complicated by seasonal demand variation, business cycle impacts, and customer churn. We developed a novel prediction using machine learning methodology, based upon a Dense neural network (DNN) model that implicitly considers cyclical demand variation and explicitly considers customer churn while minimizing the least absolute error between predicted demand and actual sales. Using parts sales data for a supplier to the oil and gas …