Physical Sciences and Mathematics Commons^™

The Role Of Cognitive Disposition In Re-Examining The Privacy Paradox: A Neuroscience Study, Zareef Mohammed

CCE Theses and Dissertations

The privacy paradox is a phenomenon whereby individuals continue to disclose their personal information, contrary to their claim of concerns for the privacy of their personal information. This study investigated the privacy paradox to better understand individuals' decisions to disclose or withhold their personal information. The study argued that individuals’ decisions are based on a cognitive disposition, which involves both rational and emotional mental processes. While the extended privacy calculus model was used as the theoretical basis for the study, the findings of cognitive neuroscience was applied to it to address its limitation in assuming individuals are purely rational decision-makers. …