Physical Sciences and Mathematics Commons^™

A Web Content Management And Personalization Model Using One-To-One Strategy For Higher Educational Institutions, Yee Pong Ng

Masters Theses

This research explored a Web content management and personalization model for higher educational institutions. Through a review of literature and data collected from users, it formulated a conceptual model for Web content management and personalization. The study used the Web site of School of Technology at Eastern Illinois University as a typical case from which to develop the model for higher educational institutions. Understanding the factors influencing user attitudes about the adoption of new Web technologies is extremely important. Such an understanding can help Web developers develop a theoretical framework for a Web model as well as identify its components. …