Open Access. Powered by Scholars. Published by Universities.®
Physical Sciences and Mathematics Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 3 of 3
Full-Text Articles in Physical Sciences and Mathematics
Constructing Frameworks For Task-Optimized Visualizations, Ghulam Jilani Abdul Rahim Quadri
Constructing Frameworks For Task-Optimized Visualizations, Ghulam Jilani Abdul Rahim Quadri
USF Tampa Graduate Theses and Dissertations
Visualization is crucial in today’s data-driven world to augment and enhance human understanding and decision-making. Effective visualizations must support accuracy in visual task performance and expressive data communication. Effective visualization design depends on the visual channels used, chart types, or visual tasks. However, design choices and visual judgment are co-related, and effectiveness is not one-dimensional, leading to a significant need to understand the intersection of these factors to create optimized visualizations. Hence, constructing frameworks that consider both design decisions and the task being performed enables optimizing visualization design to maximize efficacy. This dissertation describes experiments, techniques, and user studies to …
Designing Targeted Mobile Advertising Campaigns, Kimia Keshanian
Designing Targeted Mobile Advertising Campaigns, Kimia Keshanian
USF Tampa Graduate Theses and Dissertations
With the proliferation of smart, handheld devices, there has been a multifold increase in the ability of firms to target and engage with customers through mobile advertising. Therefore, not surprisingly, mobile advertising campaigns have become an integral aspect of firms’ brand building activities, such as improving the awareness and overall visibility of firms' brands. In addition, retailers are increasingly using mobile advertising for targeted promotional activities that increase in-store visits and eventual sales conversions. However, in recent years, mobile or in general online advertising campaigns have been facing one major challenge and one major threat that can negatively impact the …
Interactive Fitness Domains In Competitive Coevolutionary Algorithm, Atm Golam Bari
Interactive Fitness Domains In Competitive Coevolutionary Algorithm, Atm Golam Bari
USF Tampa Graduate Theses and Dissertations
Evolutionary Algorithms (EA) have been successfully applied to a wide range of optimization and search problems where no mathematical model of the quality of a candidate solution is available. Interactive Evolutionary Algorithms (IEA) and Competitive Coevolutionary Algorithms (CCoEA) go one step further by being able to tackle problems where the only means to evaluate the quality of a candidate solution is via interactions. In a typical IEA, interactions take place between the solution being evolved and human evaluators. In a CCoEA, interactions take place between solutions themselves, without need for human interaction. This dissertation identifies computer-aided learning as an application …