Physical Sciences and Mathematics Commons^™

Information Technology Adoption In Latin American Microenterprises, Travis Good, Mehruz Kamal, Sajda Qureshi, Nancy Jimenez

Information Systems and Quantitative Analysis Faculty Proceedings & Presentations

The majority of businesses in developing regions across the world are microenterprises. In recent years, this form of business has been particularly resilient to economic downturns. While microenterprises are the least likely to succeed, when they do, their growth increases by a factor of 3.4% when they adopt technology. However, the challenges faced by microenterprises make it very difficult for them to adopt technology successfully. Existing theoretical models of ICT adoption have centered on intent to adopt in large organizations, and thus lack applicability to microenterprises, wherein the intent to adopt is an individual decision. This paper builds on prior …