Open Access. Powered by Scholars. Published by Universities.®
Physical Sciences and Mathematics Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Keyword
- Publication
- Publication Type
Articles 1 - 2 of 2
Full-Text Articles in Physical Sciences and Mathematics
Planning Your Way To A More Usable Web Site, Pamela Gore, Sandra Hirsh
Planning Your Way To A More Usable Web Site, Pamela Gore, Sandra Hirsh
Faculty Publications
Planning for long-term periodic usability assessment is therefore as important as adding regularly fresh content and tracking usage. Fortunately, usability assessments need not be time consuming or expensive, unless your site is large and complex and you want to test it thoroughly each time. In a practical sense, usability assessment can reveal problems in the design, navigation, layout, or labeling that prevent users from finding what they need quickly. After analyzing your environment and setting the stage for ongoing usability assessment, it is time to develop the usability assessment plan, which will serve as the blueprint for usability assessment activities …
Web Mining For Web Personalization, Magdalini Eirinaki, Michalis Vazirgiannis
Web Mining For Web Personalization, Magdalini Eirinaki, Michalis Vazirgiannis
Magdalini Eirinaki
Web personalization is the process of customizing a Web site to the needs of specific users, taking advantage of the knowledge acquired from the analysis of the user's navigational behavior (usage data) in correlation with other information collected in the Web context, namely, structure, content, and user profile data. Due to the explosive growth of the Web, the domain of Web personalization has gained great momentum both in the research and commercial areas. In this article we present a survey of the use of Web mining for Web personalization. More specifically, we introduce the modules that comprise a Web personalization …