Physical Sciences and Mathematics Commons^™

Developing A Framework For Evaluation Of Corporate Non-Transactional Business-To-Consumer Web Sites: A Descriptive Study, Karen Denise Pate

CCE Theses and Dissertations

During the soaring information economy of the last decade, organizations spent large sums of money on the development of Web sites without much knowledge of their performance value. In time, organizations realized that measuring Web site performance to determine value was fundamental. For transactional, e-commerce Business-to-Consumer (B2C) Web sites, this effort is straightforward because value is attached to sales. Measuring performance to determine the value of non-transactional B2C Web sites (i.e., sites that provide information, not sales) is more complex.

This study examined the underexplored subject of evaluating non-transactional Web sites. Performance was defined as outcomes ranging from site visitor …