Physical Sciences and Mathematics Commons^™

Strengthening Criteria Independence Through Optimization Of Alternative Value Ratio Comparisons, Joseph P. Kristbaum, Frank W. Ciarallo

Faculty Publications

Every decision maker’s internal scale is different based on a myriad of possible factors unique to that decision maker. Conflicting criteria within and between alternatives in multicriteria decision making can create negative effects within the weighting schemes and amplify preference biases and scale disparities between decision makers in a group decision context. Additionally, the weighting of group decision-making frameworks can intensify the already skewed criteria values. When making judgments against requirements, it may be preferable to reduce scale trend distortions between decision makers as much as possible. Previous research supports that certain information presentation modes can significantly reduce preference bias …