Physical Sciences and Mathematics Commons^™

A Framework For Modelling User Activity Preferences, Roberto Barboza Junior

Electronic Thesis and Dissertation Repository

The availability of location data increases every day and brings the opportunity to mine these data and extract valuable knowledge about human behaviour. More specifically, these data may contain information about users’ activities, which can enable, for example, services to improve advertising campaigns or enhance the user experience of a mobile application. However, several techniques ignore the fact that users’ context other than location and time, such as weather conditions, influences their behaviour. Moreover, several studies focus only on a single data source, addressing either data collected without any type of user interaction, such as GPS data, or data spontaneously …