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Articles 1 - 30 of 35
Full-Text Articles in Physical Sciences and Mathematics
Predicting Personality Or Prejudice? Facial Inference In The Age Of Artificial Intelligence, Shilpa Madan, Gayoung Park
Predicting Personality Or Prejudice? Facial Inference In The Age Of Artificial Intelligence, Shilpa Madan, Gayoung Park
Research Collection Lee Kong Chian School Of Business
Facial inference, a cornerstone of person perception, has traditionally been studied through human judgments about personality traits and abilities based on people's faces. Recent advances in artificial intelligence (AI) have introduced new dimensions to this field, employing machine learning algorithms to reveal people's character, capabilities, and social outcomes based just on their faces. This review examines recent research on human and AI-based facial inference across psychology, business, computer science, legal, and policy studies to highlight the need for scientific consensus on whether or not people's faces can reveal their inner traits, and urges researchers to address the critical concerns …
Enhancing Government Service Delivery: A Case Study Of Acqar Implementation And Lessons Learned From Chatgpt Integration In A Singapore Government Agency, Hui Shan Lee, Shankararaman, Venky, Eng Lieh Ouh
Enhancing Government Service Delivery: A Case Study Of Acqar Implementation And Lessons Learned From Chatgpt Integration In A Singapore Government Agency, Hui Shan Lee, Shankararaman, Venky, Eng Lieh Ouh
Research Collection Lee Kong Chian School Of Business
This paper presents the pilot implementation of AI Based Citizen Question-Answer Recommender (ACQAR) as an attempt to enhance citizen service delivery within a Singaporean government agency. Drawing insights from previous studies on the Empath library's use in Service Level Agreement (SLA) prediction and the implementation of the Citizen Question-Answer system (CQAS), we redesigned the pilot system, ACQAR. ACQAR integrates the outputs from Empath X SLA predictor and CQAS as essential inputs to the ChatGPT engine, creating contextually aware responses for customer service officers to use as responses to the citizens.Empath X SLA predictor anticipates the expected service response time based …
Math Word Problem Generation Via Disentangled Memory Retrieval, Wei Qin, Xiaowei Wang, Zhenzhen Hu, Lei Wang, Yunshi Lan, Richang Hong
Math Word Problem Generation Via Disentangled Memory Retrieval, Wei Qin, Xiaowei Wang, Zhenzhen Hu, Lei Wang, Yunshi Lan, Richang Hong
Research Collection Lee Kong Chian School Of Business
The task of math word problem (MWP) generation, which generates an MWP given an equation and relevant topic words, has increasingly attracted researchers’ attention. In this work, we introduce a simple memory retrieval module to search related training MWPs, which are used to augment the generation. To retrieve more relevant training data, we also propose a disentangled memory retrieval module based on the simple memory retrieval module. To this end, we first disentangle the training MWPs into logical description and scenario description and then record them in respective memory modules. Later, we use the given equation and topic words as …
Learning From Machines: How Negative Feedback From Machines Improves Learning Between Humans, Tengjian Zou, Gokhan Ertug, Thomas Roulet
Learning From Machines: How Negative Feedback From Machines Improves Learning Between Humans, Tengjian Zou, Gokhan Ertug, Thomas Roulet
Research Collection Lee Kong Chian School Of Business
Prior studies on learning from failure primarily focus on how individuals learn from failure feedback given by other individuals. It is unclear whether and how the advent of machine feedback may influence individuals’ learning from failures. We suggest that failure feedback provided by machines facilitates learning in two ways. First, it focuses individuals’ attention on their failures, leading them to learn from these failures. Second, it serves as a catalyzer, motivating individuals to learn more from failure feedback given to them by other individuals as well. In addition, this catalyzing effect is stronger if the failure feedback from machines and …
The Persuasive Effect Of Ai-Synthesized Voices, Hannah H. Chang, Anirban Mukherjee
The Persuasive Effect Of Ai-Synthesized Voices, Hannah H. Chang, Anirban Mukherjee
Research Collection Lee Kong Chian School Of Business
Artificial intelligence (AI) technology seeks to emulate humans. One aspect is AI-synthesized voices, used in voice assistants (such as Amazon Alexa, Apple Siri, and Google Assistant) to assistive technologies (such as voiceover narration in product videos). For example, there are currently more than 3.25 billion voice assistants; a number that is expected to touch about 8 billion by next year (i.e., 2023) (Statista 2022). With the extensive availability and enhanced accuracy of AI-synthesized voices, consumer research is starting to examine the impact of AI-synthesized voices on consumer information processing and decision making. The extant literature, however, is relatively limited because …
Beyond Anthropomorphism: Unraveling The True Priorities Of Chatbot Usage In Smes, Tamas Makany, Sungjong Roh, Kotaro Hara, Jie Min Hua, Felicia Si Ying Goh, Wilson Yang Jie Teh
Beyond Anthropomorphism: Unraveling The True Priorities Of Chatbot Usage In Smes, Tamas Makany, Sungjong Roh, Kotaro Hara, Jie Min Hua, Felicia Si Ying Goh, Wilson Yang Jie Teh
Research Collection Lee Kong Chian School Of Business
This study examined business communication practices with chatbots among various Small and Medium Enterprise (SME) stakeholders in Singapore, including business owners/employees, customers, and developers. Through qualitative interviews and chatbot transcript analysis, we investigated two research questions: (1) How do the expectations of SME stakeholders compare to the conversational design of SME chatbots? and (2) What are the business reasons for SMEs to add human-like features to their chatbots? Our findings revealed that functionality is more crucial than anthropomorphic characteristics, such as personality and name. Stakeholders preferred chatbots that explicitly identified themselves as machines to set appropriate expectations. Customers prioritized efficiency, …
Managing The Creative Frontier Of Generative Ai: The Novelty-Usefulness Tradeoff, Anirban. Mukherjee, Hannah H. Chang
Managing The Creative Frontier Of Generative Ai: The Novelty-Usefulness Tradeoff, Anirban. Mukherjee, Hannah H. Chang
Research Collection Lee Kong Chian School Of Business
In this paper, drawing inspiration from the human creativity literature, we explore the optimal balance between novelty and usefulness in generative Artificial Intelligence (AI) systems. We posit that overemphasizing either aspect can lead to limitations such as hallucinations and memorization. Hallucinations, characterized by AI responses containing random inaccuracies or falsehoods, emerge when models prioritize novelty over usefulness. Memorization, where AI models reproduce content from their training data, results from an excessive focus on usefulness, potentially limiting creativity. To address these challenges, we propose a framework that includes domain-specific analysis, data and transfer learning, user preferences and customization, custom evaluation metrics, …
The Persuasive Design Of Ai-Synthesized Voices, Hannah H. Chang, Anirban. Mukherjee
The Persuasive Design Of Ai-Synthesized Voices, Hannah H. Chang, Anirban. Mukherjee
Research Collection Lee Kong Chian School Of Business
We investigate the impact of AI-based, machine-synthesized narrating voices on consumer cognitions and behavior in media-rich environment. Across four studies (plus pretests), we show that the design of AI voices systematically and predictably affects consumer cognition and behavior. Specifically, the designs of AI voices have differential effects in early versus later stages of consumer purchase journey. In situations where the consumers’ attention is already directed to the message, we find that marcomm with more AI voices generates a smaller proportion of favorable thoughts, which leads to a lower purchase likelihood. These results support our conceptualization that hearing more AI voices …
Engaging Students Through Conversational Chatbots And Digital Content: A Climate Action Perspective., Thomas Menkhoff, Benjamin Gan
Engaging Students Through Conversational Chatbots And Digital Content: A Climate Action Perspective., Thomas Menkhoff, Benjamin Gan
Research Collection Lee Kong Chian School Of Business
In this case study, we report experiences deploying a conversational chatbot as a pre-class and post-class engagement tool for undergraduate students enrolled in sustainability-related courses aimed at educating them about the severity of climate change and the importance of climate action by offsetting one’s carbon footprint (e.g, by planting trees or mangroves in SEA). The intitiative supports the university’s sustainability efforts in general and our new sustainability major in particular aimed at helping students to achieve sustainability-related learning outcomes with reference to climate change and climate action (SDG 13), one of the 17 Sustainable Development Goals established by the United …
Automatic Scoring Of Speeded Interpersonal Assessment Center Exercises Via Machine Learning: Initial Psychometric Evidence And Practical Guidelines, Louis Hickman, Christoph N. Herde, Filip Lievens, Louis Tay
Automatic Scoring Of Speeded Interpersonal Assessment Center Exercises Via Machine Learning: Initial Psychometric Evidence And Practical Guidelines, Louis Hickman, Christoph N. Herde, Filip Lievens, Louis Tay
Research Collection Lee Kong Chian School Of Business
Assessment center (AC) exercises such as role-plays have established themselves as valuable approaches for obtaining insights into interpersonal behavior, but they are often considered the “Rolls Royce” of personnel assessment due to their high costs. The observation and rating process comprises a substantial part of these costs. In an exploratory case study, we capitalize on recent advances in natural language processing (NLP) by developing NLP-based machine learning (ML) models to investigate the possibility of automatically scoring AC exercises. First, we compared the convergent-related validity and contamination with word count of ML scores based on models that used different NLP methods …
Understanding Human-Centred Artificial Intelligence In The Banking Sector, Krishnaraj Arul Obuchettiar, Alan @ Ali Madjelisi Megargel
Understanding Human-Centred Artificial Intelligence In The Banking Sector, Krishnaraj Arul Obuchettiar, Alan @ Ali Madjelisi Megargel
Research Collection Lee Kong Chian School Of Business
The advent of smart digital devices and social media has shaped how consumers interact and transact with their financial institutions. Consumers increasingly want hyperpersonalised interactions that are more frequent and proactive, while financial institutions have a growing need to cater to consumers’ new demands. Financial institutions, such as banks, continuously adapt to the latest technologies to keep pace with evolving customer behaviours, needs, and experiences. One such emerging technology is artificial intelligence (AI). Many organisations realise the potential of AI; however, a human-centred AI system must be capable of understanding human characteristics and making decisions like humans. This paper presents …
Artificial Intelligence, Consumers, And The Experience Economy, Hannah H. Chang, Anirban Mukherjee
Artificial Intelligence, Consumers, And The Experience Economy, Hannah H. Chang, Anirban Mukherjee
Research Collection Lee Kong Chian School Of Business
The term Artificial Intelligence (AI) was first used by McCarthy, Minsky, Rochester, and Shannon in a proposal for a summer research project in 1955 (Solomonoff, 1985). It is widely and commonly defined to be “the science and engineering of making intelligent machines” (McCarthy, 2006). Recent technological advances and methodological developments have made AI pervasive in new marketing offerings, ranging from self-driving cars, intelligent voice assistants such as Amazon’s Alexa, to burger-making robots at restaurants and rack-moving robots inside warehouses such as Amazon’s family of robots (Kiva, Pegasus, Xanthus) and delivery drones. There is optimism, and perhaps even over-optimism, of the …
Explanation Guided Contrastive Learning For Sequential Recommendation, Lei Wang, Ee-Peng Lim, Zhiwei Liu, Tianxiang Zhao
Explanation Guided Contrastive Learning For Sequential Recommendation, Lei Wang, Ee-Peng Lim, Zhiwei Liu, Tianxiang Zhao
Research Collection Lee Kong Chian School Of Business
Recently, contrastive learning has been applied to the sequential recommendation task to address data sparsity caused by users with few item interactions and items with few user adoptions. Nevertheless, the existing contrastive learning-based methods fail to ensure that the positive (or negative) sequence obtained by some random augmentation (or sequence sampling) on a given anchor user sequence remains to be semantically similar (or different). When the positive and negative sequences turn out to be false positive and false negative respectively, it may lead to degraded recommendation performance. In this work, we address the above problem by proposing Explanation Guided Augmentations …
Using Machine Learning To Extract Insights From Consumer Data, Hannah H. Chang, Anirban Mukherjee
Using Machine Learning To Extract Insights From Consumer Data, Hannah H. Chang, Anirban Mukherjee
Research Collection Lee Kong Chian School Of Business
Advances in digital technology have led to the digitization of everyday activities of billions of people around the world, generating vast amounts of data on human behavior. From what people buy, to what information they search for, to how they navigate the social, digital, and physical world, human behavior can now be measured at a scale and level of precision that human history has not witnessed before. These developments have created unprecedented opportunities for those interested in understanding observable human behavior–social scientists, businesses, and policymakers—to (re)examine theoretical and substantive questions regarding people’s behavior. Moreover, technology has led to the emergence …
Distinctive Features Of Nonverbal Behavior And Mimicry In Application Interviews Through Data Analysis And Machine Learning, Sanne Rogiers, Elias Corneillie, Filip Lievens, Frederik Anseel, Peter Veelaert, Wilfried Philips
Distinctive Features Of Nonverbal Behavior And Mimicry In Application Interviews Through Data Analysis And Machine Learning, Sanne Rogiers, Elias Corneillie, Filip Lievens, Frederik Anseel, Peter Veelaert, Wilfried Philips
Research Collection Lee Kong Chian School Of Business
This paper reveals the characteristics and effects of nonverbal behavior and human mimicry in the context of application interviews. It discloses a novel analyzation method for psychological research by utilizing machine learning. In comparison to traditional manual data analysis, machine learning proves to be able to analyze the data more deeply and to discover connections in the data invisible to the human eye. The paper describes an experiment to measure and analyze the reactions of evaluators to job applicants who adopt specific behaviors: mimicry, suppress, immediacy and natural behavior. First, evaluation of the applicant qualifications by the interviewer reveals …
Hci In Southeast Asia: The Journey Forward, E. Sari, J.A. Tedjasaputra, Y. Kurniawan, E. Zulaikha, A. Asfarian, M. Ghazali, A. Sivaji, J.A. Abu Bakar, C.Y. Wong, N.M. Norowi, Tamas Makany, D. Perera-Schulz, T. Chintakovid, S. Nuchitprasitchai, Ethel Ong
Hci In Southeast Asia: The Journey Forward, E. Sari, J.A. Tedjasaputra, Y. Kurniawan, E. Zulaikha, A. Asfarian, M. Ghazali, A. Sivaji, J.A. Abu Bakar, C.Y. Wong, N.M. Norowi, Tamas Makany, D. Perera-Schulz, T. Chintakovid, S. Nuchitprasitchai, Ethel Ong
Research Collection Lee Kong Chian School Of Business
SEACHI 2022 has been conducted to bring HCI and UX leaders in Southeast Asia to discuss the current state-of-the-art HCI and UX teaching, practice, and support they experience in their region. This activity aims to explore the potentials and challenges and identify the gaps amongst different sectors in different countries. Through this workshop, we will have a common understanding of what we face. It explores how we can work collaboratively to achieve a better purpose, i.e., to grow HCI and UX fields in Southeast Asia. This one-day online workshop was conducted as a collocated event of CHI 2022 and was …
Hci Education And Ux Practice: Highlights From Singapore, Tamas Makany, Dharani Perera-Schulz
Hci Education And Ux Practice: Highlights From Singapore, Tamas Makany, Dharani Perera-Schulz
Research Collection Lee Kong Chian School Of Business
This position paper highlights trends in education, practice, and support of HCI/UX in Singapore, a small city-state island in Southeast Asia. The paper was prepared for the 2022 Southeast Asia Computer-Human Interaction (SEACHI'22) virtual workshop on Apr 14, 2022, as part of the ACM CHI Conference on Human Factors in Computing Systems (CHI'22) international conference.
Artificial Intelligence As Augmenting Automation: Implications For Employment, F. Ted Tschang, Esteve Almirall
Artificial Intelligence As Augmenting Automation: Implications For Employment, F. Ted Tschang, Esteve Almirall
Research Collection Lee Kong Chian School Of Business
There has been great concern in recent years that artificial intelligence (AI) may cause widespread unemployment, but proponents say that AI augments existing jobs. Both of these positions have substance, but there is a need is to articulate the mechanisms by which AI may actually do both, and in the process, transform work and business organizations alike. We use economic studies showing past transformations automation wrought on the structure of employment and skills (such as the favouring of nonroutine skills) to articulate a ground for discussion. We then use case evidence of AI and automation to show how AI is …
Themes, Communities And Influencers Of Online Probiotics Chatter: A Retrospective Analysis From 2009-2017, Santosh Vijaykumar, Aravind Sesagiri Raamkumar, Kristofor Mccarty, Cuthbert Mutumbwa, Jawwad Mustafa, Cyndy Au
Themes, Communities And Influencers Of Online Probiotics Chatter: A Retrospective Analysis From 2009-2017, Santosh Vijaykumar, Aravind Sesagiri Raamkumar, Kristofor Mccarty, Cuthbert Mutumbwa, Jawwad Mustafa, Cyndy Au
Research Collection Lee Kong Chian School Of Business
We build on recent examinations questioning the quality of online information about probiotic products by studying the themes of content, detecting virtual communities and identifying key influencers in social media using data science techniques. We conducted topic modelling (n = 36,715 tweets) and longitudinal social network analysis (n = 17,834 tweets) of probiotic chatter on Twitter from 2009–17. We used Latent Dirichlet Allocation (LDA) to build the topic models and network analysis tool Gephi for building yearly graphs. We identified the top 10 topics of probiotics-related communication on Twitter and a constant rise in communication activity. However the number of …
London Heathrow Airport Uses Real-Time Analytics For Improving Operations, Xiaojia Guo, Yael Grushka-Cockayne, Bert De Reyck
London Heathrow Airport Uses Real-Time Analytics For Improving Operations, Xiaojia Guo, Yael Grushka-Cockayne, Bert De Reyck
Research Collection Lee Kong Chian School Of Business
Improving airport collaborative decision making is at the heart of airport operations centers (APOCs) recently established in several major European airports. In this paper, we describe a project commissioned by Eurocontrol, the organization in charge of the safety and seamless flow of European air traffic. The project’s goal was to examine the opportunities offered by the colocation and real-time data sharing in the APOC at London’s Heathrow airport, arguably the most advanced of its type in Europe. We developed and implemented a pilot study of a real-time data-sharing and collaborative decision-making process, selected to improve the efficiency of Heathrow’s operations. …
Predictive Insights For Improving The Resilience Of Global Food Security Using Artificial Intelligence, Meng Leong How, Yong Jiet Chan, Sin Mei Cheah
Predictive Insights For Improving The Resilience Of Global Food Security Using Artificial Intelligence, Meng Leong How, Yong Jiet Chan, Sin Mei Cheah
Research Collection Lee Kong Chian School Of Business
Unabated pressures on food systems affect food security on a global scale. A human-centric artificial intelligence-based probabilistic approach is used in this paper to perform a unified analysis of data from the Global Food Security Index (GFSI). The significance of this intuitive probabilistic reasoning approach for predictive forecasting lies in its simplicity and user-friendliness to people who may not be trained in classical computer science or in software programming. In this approach, predictive modeling using a counterfactual probabilistic reasoning analysis of the GFSI dataset can be utilized to reveal the interplay and tensions between the variables that underlie food affordability, …
Artificial Intelligence-Enhanced Predictive Insights For Advancing Financial Inclusion: A Human-Centric Ai-Thinking Approach, Meng Leong How, Sin Mei Cheah, Aik Cheow Khor, Yong Jiet Chan
Artificial Intelligence-Enhanced Predictive Insights For Advancing Financial Inclusion: A Human-Centric Ai-Thinking Approach, Meng Leong How, Sin Mei Cheah, Aik Cheow Khor, Yong Jiet Chan
Research Collection Lee Kong Chian School Of Business
According to the World Bank, a key factor to poverty reduction and improving prosperity is financial inclusion. Financial service providers (FSPs) offering financially-inclusive solutions need to understand how to approach the underserved successfully. The application of artificial intelligence (AI) on legacy data can help FSPs to anticipate how prospective customers may respond when they are approached. However, it remains challenging for FSPs who are not well-versed in computer programming to implement AI projects. This paper proffers a no-coding human-centric AI-based approach to simulate the possible dynamics between the financial profiles of prospective customers collected from 45,211 contact encounters and predict …
The Wider Impact Of A National Cryptocurrency, Dennis Ng, Paul Griffin
The Wider Impact Of A National Cryptocurrency, Dennis Ng, Paul Griffin
Research Collection Lee Kong Chian School Of Business
This study looks at the impact of a national cryptocurrency on the payment landscape in the midst of the rise of globalpublic cryptocurrencies and interest from central banks in a possible national cryptocurrency. The impacts are analysed for consumers, merchants, banks,payment providers, international money transfer operators and central banks.The study analyses the pros and cons for each player with an overall impactranking. There is a particular emphasis on central banks as they hold key regulatory oversight for economic and financial matters affecting a country.Whilst finding that there is an overall benefit, there are also significant risks. A sandbox approach is …
Vungle Inc. Improves Monetization Using Big-Data Analytics, Bert De Reyck, Ioannis Fragkos, Yael Gruksha-Cockayne, Casey Lichtendahl, Hammond Guerin, Andre Kritzer
Vungle Inc. Improves Monetization Using Big-Data Analytics, Bert De Reyck, Ioannis Fragkos, Yael Gruksha-Cockayne, Casey Lichtendahl, Hammond Guerin, Andre Kritzer
Research Collection Lee Kong Chian School Of Business
The advent of big data has created opportunities for firms to customize their products and services to unprecedented levels of granularity. Using big data to personalize an offering in real time, however, remains a major challenge. In the mobile advertising industry, once a customer enters the network, an ad-serving decision must be made in a matter of milliseconds. In this work, we describe the design and implementation of an ad-serving algorithm that incorporates machine-learning methods to make personalized ad-serving decisions within milliseconds. We developed this algorithm for Vungle Inc., one of the largest global mobile ad networks. Our approach also …
The Retransmission Of Rumor And Rumor Correction Messages On Twitter, Alton Y. K. Chua, Cheng-Ying Tee, Augustine Pang, Ee-Peng Lim
The Retransmission Of Rumor And Rumor Correction Messages On Twitter, Alton Y. K. Chua, Cheng-Ying Tee, Augustine Pang, Ee-Peng Lim
Research Collection Lee Kong Chian School Of Business
This article seeks to examine the relationships among source credibility, message plausibility, message type (rumor or rumor correction) and retransmission of tweets in a rumoring situation. From a total of 5,885 tweets related to the rumored death of the founding father of Singapore Lee Kuan Yew, 357 original tweets without an “RT” prefix were selected and analyzed using negative binomial regression analysis. The results show that source credibility and message plausibility are correlated with retransmission. Also, rumor correction tweets are retweeted more than rumor tweets. Moreover, message type moderates the relationship between source credibility and retransmission as well as that …
A Horizon Decomposition Approach For The Capacitated Lot-Sizing Problem With Setup Times, Ioannis Fragkos, Zeger Degraeve, Bert De Reyck
A Horizon Decomposition Approach For The Capacitated Lot-Sizing Problem With Setup Times, Ioannis Fragkos, Zeger Degraeve, Bert De Reyck
Research Collection Lee Kong Chian School Of Business
We introduce horizon decomposition in the context of Dantzig-Wolfe decomposition, and apply it to the capacitated lot-sizing problem with setup times. We partition the problem horizon in contiguous overlapping intervals and create subproblems identical to the original problem, but of smaller size. The user has the flexibility to regulate the size of the master problem and the subproblem via two scalar parameters. We investigate empirically which parameter configurations are efficient, and assess their robustness at different problem classes. Our branch-and-price algorithm outperforms state-of-the-art branch-and-cut solvers when tested to a new data set of challenging instances that we generated. Our methodology …
Performance Based Contracting For The Manufacturing Industry By Using Integrated Platform And Dynamic Pricing Model, Lindawati, Aldy Gunawan
Performance Based Contracting For The Manufacturing Industry By Using Integrated Platform And Dynamic Pricing Model, Lindawati, Aldy Gunawan
Research Collection Lee Kong Chian School Of Business
Although Performance Based Contracting (PBC) concept is not totally new, the PBC adaptation in Industrial Machinery and Components (IMC) manufacturing, which produces high-value and long life machineries, is rather slow and it is done with extra caution. Three main concerns for manufacturers to implement PBC are the investment cost, the maintenance cost and possible revenue loss. To handle these concerns and accelerate the PBC implementation, we propose an integrated platform that consists of three components: dynamic pricing, sensor data feeding and machinery monitoring. We model the dynamic pricing as an optimization problem and propose Genetic Algorithm to solve the problem. …
New Product Development Flexibility In A Competitive Environment, Janne Kettunen, Yael Gruksha-Cockayne, Zeger Degraeve, Bert De Reyck
New Product Development Flexibility In A Competitive Environment, Janne Kettunen, Yael Gruksha-Cockayne, Zeger Degraeve, Bert De Reyck
Research Collection Lee Kong Chian School Of Business
Managerial flexibility can have a significant impact on the value of new product development projects. We investigate how the market environment in which a firm operates influences the value and use of development flexibility. We characterize the market environment according to two dimensions, namely (i) its intensity, and (ii) its degree of innovation. We show that these two market characteristics can have a different effect on the value of flexibility. In particular, we show that more intense or innovative environments may increase or decrease the value of flexibility. For instance, we demonstrate that the option to defer a product launch …
Ratings Lead You To The Product, Reviews Help You Clinch It? The Dynamics And Impact Of Online Review Sentiments On Products Sales, Nan Hu, Noi Sian Koh, Srinivas K. Reddy
Ratings Lead You To The Product, Reviews Help You Clinch It? The Dynamics And Impact Of Online Review Sentiments On Products Sales, Nan Hu, Noi Sian Koh, Srinivas K. Reddy
Research Collection Lee Kong Chian School Of Business
It is generally assumed that ratings are a numeric representation of text sentiments and their valences are consistent. This however may not always be true. Using a panel of data on over 4000 books from Amazon.com, we develop a multiple equation model to examine the inter-relationships between ratings, sentiments, and sales. We find that ratings do not have a significant direct impact on sales but have an indirect impact through sentiments. Sentiments, however, have a direct significant impact on sales. Our findings also indicate that the two most accessible types of reviews - most helpful and most recent - play …
What You Want Is Not What You Get: Predicting Sharing Policies For Text-Based Content On Facebook, Arunesh Sinha, Li Yan, Lujo Bauer
What You Want Is Not What You Get: Predicting Sharing Policies For Text-Based Content On Facebook, Arunesh Sinha, Li Yan, Lujo Bauer
Research Collection Lee Kong Chian School Of Business
As the amount of content users publish on social networking sites rises, so do the danger and costs of inadvertently sharing content with an unintended audience. Studies repeatedly show that users frequently misconfigure their policies or misunderstand the privacy features offered by social networks. A way to mitigate these problems is to develop automated tools to assist users in correctly setting their policy. This paper explores the viability of one such approach: we examine the extent to which machine learning can be used to deduce users' sharing preferences for content posted on Facebook. To generate data on which to evaluate …