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Full-Text Articles in Physical Sciences and Mathematics
Network Analysis Methods And Tools For Sme C-Commerce, Mark Brogan
Network Analysis Methods And Tools For Sme C-Commerce, Mark Brogan
Mark Brogan
This paper reflects on network analysis methods and their utility for understanding network behaviours that impinge upon clustering and C-commerce innovation. The primary focus of the paper is an analysis framework that combines elements representative of both quantitative and interpretivist approaches. The framework was applied to the analysis of information and knowledge flows between Small-to-Medium Sized Tourism Enterprizes (SMTEs) that participated in a portal quasi-experiment based on the Cape Range Ningaloo World Heritage Region of Western Australia.
Knowledge Networking For Innovation: Social Network Analysis (Sna) And Heuristics For Knowledge Diffusion., Mark Brogan
Knowledge Networking For Innovation: Social Network Analysis (Sna) And Heuristics For Knowledge Diffusion., Mark Brogan
Mark Brogan
In a Small to Medium Sized Tourism Enterprise (SMTF) industry context, the author applied the methods and techniques of Social Network Analysis (SNA) to analyze online business knowledge and information flows between business operators. The objective of the analysis was to determine the implications of network behavior for C-commerce innovation in a small network of SMTE operators. The work provides insights into how network behavior shapes the formation of human capital (Coleman, 2003) required for C-commerce innovation and suggests a notion of heuristics for optimization of knowledge networks and network engineering for small business networks.