Physical Sciences and Mathematics Commons^™

C-Commerce Innovation: Unravelling The Effects Of Knowledge Ties On Embedded Network Structure, Mark Brogan, Leisa Armstrong

Leisa Armstrong

Relative to other nations, economically significant activity in Australia and New Zealand is skewed toward micro and small business. Issues of scale and- access to resources and expertise, suggest issues for Australian and New Zealand SMEs seeking to compete in the era of the global Internet economy. Collaborative, or so-called C-commerce, has arisen as a concept and key enabler for clustering of SMEs to secure resource advantage and to promote global competitiveness. Through the lens of a C-commerce case study in tourism, this paper explores network/actors that impinge upon C-commerce innovation in an SME setting. The paper demonstrates the usefulness …