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Communication Technology and New Media
Singapore Management University
Research Collection School Of Computing and Information Systems
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Getting To Know Social Media Analytics, Tin Seong Kam
Getting To Know Social Media Analytics, Tin Seong Kam
Research Collection School Of Computing and Information Systems
Over the last five years, the unprecedented development and use of social mediating technologies such as blog, wiki, Facebook, and Tweeter have engendered radically new ways of working, playing, and creating meaning, leaving an indelible mark on nearly every domain imaginable. Despite the growing ubiquity of social mediating technologies, their potential has hardly been tapped. Effectively using data collected from social mediating technologies by the business community is far from trivial. This is mainly due to the general lack of awareness on Social Network Analysis (SNA) techniques and technologies among the business analysts and practitioners. This presentation aims to provide …