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Physical Sciences and Mathematics Commons

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Communication

Western Michigan University

2011

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Full-Text Articles in Physical Sciences and Mathematics

Death By Boredom: The Role Of Visual Processing Theory In Written Evaluation Communication, Stephanie D. H. Evergreen Jan 2011

Death By Boredom: The Role Of Visual Processing Theory In Written Evaluation Communication, Stephanie D. H. Evergreen

Dissertations

Evaluation reporting is an educational act and, as such, should be communicated using principles that support cognition. This study drew upon visual processing theory and theory-based graphic design principles to develop the Evaluation Report Layout Checklist intended to guide report development and support cognition in the readers of evaluation reports. It was then reviewed by an expert panel and applied by a group of raters to a set of evaluation reports obtained from the Informal Science Education evaluation website with maximum variability sampling. Results showed fairly high exact percent agreement and strong to very strong correlation with the author’s ratings. …