Physical Sciences and Mathematics Commons^™

Vungle Inc. Improves Monetization Using Big-Data Analytics, Bert De Reyck, Ioannis Fragkos, Yael Gruksha-Cockayne, Casey Lichtendahl, Hammond Guerin, Andre Kritzer

Research Collection Lee Kong Chian School Of Business

The advent of big data has created opportunities for firms to customize their products and services to unprecedented levels of granularity. Using big data to personalize an offering in real time, however, remains a major challenge. In the mobile advertising industry, once a customer enters the network, an ad-serving decision must be made in a matter of milliseconds. In this work, we describe the design and implementation of an ad-serving algorithm that incorporates machine-learning methods to make personalized ad-serving decisions within milliseconds. We developed this algorithm for Vungle Inc., one of the largest global mobile ad networks. Our approach also …

Sustainability Standards And Stakeholder Engagement: Lessons From Carbon Markets, Hans Rawhouser, Michael E. Cummings, Alfred Marcus

Management, Entrepreneurship and Technology Faculty Publications

Stakeholders play an increasingly active role in private governance, including development of standards for measuring sustainability. Building on prior studies focused on standards and stakeholder engagement, we use an innovation management theoretical lens to compare stakeholder engagement and standards developed in two carbon markets: the Climate Action Reserve and the U.N.’s Clean Development Mechanism. We develop and test hypotheses regarding how different processes of stakeholder engagement in standard development affect the number, identity, and age of stakeholders involved, as well as the variation and quality of the resulting standards. In doing so, we contribute to the growing literature on stakeholder …

Fossil Fuel Asset Risk Analysis: Clark University Endowment, Travis A. Dodge, B. Maiwand Akbari

Student Works

The environmental and social risks of climate change are well known and perhaps inevitable. The economic and financial risks are less so. The many financial risks associated with climate change embedded in endowment portfolio fossil fuel holdings are leading many institutional stakeholders to enter into dialogue and take action. Divestment is emerging as an effective strategy for limiting portfolio exposure and tackling climate change itself.

Our team’s goals were to assess whether the Clark University endowment portfolio faces any of these risks and evaluate the impacts on asset values. Our findings show that the Clark endowment does face these same …

Mcdm Method For N-Wise Criteria Comparisons And Inconsistent Problems, Florentin Smarandache, Azeddine Elhassouny

Branch Mathematics and Statistics Faculty and Staff Publications

The purpose of this paper is to present an e[xtension and alternative of the hybrid method based on Saaty’s Analytical Hierarchy Process and Technique for Order Preference by Similarity to Ideal Solution method (AHP-TOPSIS), that based on the AHP and its use of pairwise comparisons, to a new method called α -D MCDM-TOPSIS( α -Discounting Method for multicriteria decision making-TOPSIS). The new method overcomes limits of AHP which work only for pairwise comparisons of criteria to any-wise (n-wise) comparisons, with crisp coefficients or with interval-valued coefficients. α-D MCDM-TOPSIS is verified by some examples to demonstrate how it allows for consistency, …