Open Access. Powered by Scholars. Published by Universities.®
Physical Sciences and Mathematics Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Physical Sciences and Mathematics
A Hybrid Firm's Pricing Strategy In Electronic Commerce Under Channel Migration, Robert John Kauffman, Dongwon Lee, Jung Lee, Byungjoon Yoo
A Hybrid Firm's Pricing Strategy In Electronic Commerce Under Channel Migration, Robert John Kauffman, Dongwon Lee, Jung Lee, Byungjoon Yoo
Research Collection School Of Computing and Information Systems
Achieving an effective business design across the Internet and the off-line channel is a critical concern for a hybrid firm's choice of pricing strategy. Two pricing models are proposed to examine how consumer channel migration (one-way channel interaction from the traditional sales channel to the Internet) affects pricing strategy. One model has no interaction between the Internet and off-line channels. The other includes the possibility of one-way migration to the Internet channel and incorporates consumers' channel-switching costs and loyalty to the firm. The two models offer interesting results for understanding traditional and Internet-based selling. A high level of channel migration …
Environmental Education In Small Business: The Owner-Manager's Perspective, Janice Redmond, Elizabeth Walker
Environmental Education In Small Business: The Owner-Manager's Perspective, Janice Redmond, Elizabeth Walker
Research outputs pre 2011
Traditionally, environmental education has been aimed at the community or in primary schools and governmental pressure to reduce environmental damage has focussed on large businesses. More recently, the role and importance of small business and how to engage them in the environmental debate has come under scrutiny. Researchers have identified education as one method of increasing the understanding of small business owner-managers’ role and knowledge of practices that, when implemented, will reduce the negative impacts of their businesses. However, there is little attention given in the literature to the perspective of the small business owner-manager and environmental education. This research …