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Essays On Fake Review Detection, Managerial Response, And Consumer Perceptions, Long Chen
Essays On Fake Review Detection, Managerial Response, And Consumer Perceptions, Long Chen
Theses and Dissertations
This dissertation investigates how online reviews and managerial responses jointly affect consumer perceptions. I first examine and compare the outcomes of multiple fake review classifiers using various algorithms, including traditional machine learning methods and recently developed deep learning methods (essay I). Then, based on the findings of the first essay, I examine the interrelationship between fake review detection, managerial response, and hotel ratings and ratings’ growths (essay II).The first essay is a comparative study on the methodology of identifying fake reviews. Although online reviews have attracted much attention from academia and industry for over fifteen years, how to identify fake …
Two Essays On Leveraging Analytics To Improve Healthcare, Deepika Gopukumar
Two Essays On Leveraging Analytics To Improve Healthcare, Deepika Gopukumar
Theses and Dissertations
The healthcare cost has continued to increase over the past few years despite various policies, efforts, and initiatives taken by the government. It is still projected to grow over the next few years by the Centers for Medicare and Medicaid Services (CMS). Readmissions have been a major contributor to the increase in costs and have always been a contributing factor. To get a perspective, considering the fact that at least 9% of individuals who had COVID-19 were likely to get readmitted shortly, according to a study by the Centers for Disease Control and Prevention (CDC) COVID-19 response team, along with …
An Internatural Communication Study Of Identity Within Nonprofit Animal Shelters, Samentha Emily Sepúlveda
An Internatural Communication Study Of Identity Within Nonprofit Animal Shelters, Samentha Emily Sepúlveda
Theses and Dissertations
In a two-part study of this dissertation project, I relied on qualitative research methods to examine the stories of animal shelter employees and volunteers—stories about animal shelters, animal sheltering, and shelter animals—to analyze communication processes that shape staff-identity, organizational-identity, and organizational identification. This project was guided by the communicative constitution of organizations (CCO) approach, which frames communication as not simply something that happens within an organization, but rather argues organization happens in communication. Furthermore, contributing to internatural communication research, this project explored identity and identification from a “more-than human” perspective. Relating CCO and internatural communication to research in this dissertation …